Kyra McKinnon
Digital Marketing Strategy | MBA Student at Franciscan University | Columbia Montour Chamber of Commerce
- Role
- Marketing Associate i at Journey Bank
- Location
- Bloomsburg, PA, US
- LinkedIn followers
- 500 followers
About Kyra McKinnon
I am a marketing and communications professional with experience in digital marketing…
Experience
Marketing Associate i
May 2024 — Present · Bloomsburg, PA, US
Managed a social media presence on Instagram, LinkedIn, and Facebook. Created and analyzed content that boosted Facebook reach by 564.7% and interactions by 250.3% within a 90-day period. • Created and managed multiple digital TV campaigns displayed continuously across 22 branch locations.• Contributed to SEO strategies by conducting keyword research, optimizing onsite content, analyzing form submissions, and generating offsite SEO reports using SEMRush and Google Analytics.Assisted with print marketing initiatives such as poster and flyer creation and branded collateral design.• Actively participated in community events to support organizational goals and foster local engagement.• Developed and executed press releases for community events, enhancing public awareness and media coverage.
Education
Franciscan University of Steubenville
Bachelor of Science - BS
2021 — 2025
Central Columbia Senior High School
Arts and Communications Pathway
2017 — 2021
Franciscan University of Steubenville
Master of Business Administration - MBA
2024 — 2026
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