Kyra McKinnon

Digital Marketing Strategy | MBA Student at Franciscan University | Columbia Montour Chamber of Commerce

Role
Marketing Associate i at Journey Bank
Location
Bloomsburg, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kyra McKinnon

I am a marketing and communications professional with experience in digital marketing…

Experience

  1. Marketing Associate i

    Journey Bank

    May 2024 — Present · Bloomsburg, PA, US

    Managed a social media presence on Instagram, LinkedIn, and Facebook. Created and analyzed content that boosted Facebook reach by 564.7% and interactions by 250.3% within a 90-day period. • Created and managed multiple digital TV campaigns displayed continuously across 22 branch locations.• Contributed to SEO strategies by conducting keyword research, optimizing onsite content, analyzing form submissions, and generating offsite SEO reports using SEMRush and Google Analytics.Assisted with print marketing initiatives such as poster and flyer creation and branded collateral design.• Actively participated in community events to support organizational goals and foster local engagement.• Developed and executed press releases for community events, enhancing public awareness and media coverage.

Education

  • Franciscan University of Steubenville

    Bachelor of Science - BS

    2021 — 2025

  • Central Columbia Senior High School

    Arts and Communications Pathway

    2017 — 2021

  • Franciscan University of Steubenville

    Master of Business Administration - MBA

    2024 — 2026

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Kyra McKinnon — Marketing Associate i at Journey Bank in Bloomsburg, PA, US | Unifers