Kyra K.

About Kyra K.

When strategy meets empathy, real impact happens. I\'ve built my career centered on one mission: helping people and organizations unlock their potential.After graduate school, I co-founded Get on Track Biotech (GOTBio) to support startups, therapeutic innovators, and research teams who often feel overwhelmed in a crowded landscape. Working alongside founders and scientists taught me that success isn’t just about a strong idea — it’s about having the right strategy, partnerships, and clarity to bring that idea to life.That same belief guided me to co-found SOFEA, a platform that helps researchers and funding organizations make sense of complex career and impact data. By turning scattered information into actionable insights, we’re bridging the gap between data and decision-making — giving science the tools it needs to thrive.And while my work in biotech fuels discovery at the organizational level, my passion for wellness and travel brings that mission to the individual. With Beyond the Retreat, I’m creating immersive, culturally rooted experiences that blend science-backed longevity principles with local traditions. Each retreat is designed to help people pause, realign, and return home with practical habits that support balance, resilience, and healthier, longer lives.Across every venture, the thread stays the same: when strategy meets empathy, real impact happens. Whether I’m helping a company grow, a scientist advance their research, or an individual reclaim their health, I’m motivated by the belief that thoughtful support can change outcomes — and lives. If you’re exploring new ways to grow, partner, or make an impact — let’s connect.

Experience

1. Director of Business Development and Marketing

   Get On Track Biotech Gotbio

   May 2024 — Present · San Diego, CA, US

   Co-founding member GOTBio, responsible for driving business development, strategy, and marketing initiatives.• Develop and execute comprehensive marketing strategies from inception to implementation, leveraging a diverse range of channels including digital marketing, content creation, and social media.• Act as the primary point of contact for all marketing activities, overseeing campaign execution, analyzing performance metrics, and optimizing strategies for maximum impact.• Apply expertise in digital strategy and business development to identify market trends, assess competitive landscapes, and capitalize on emerging opportunities.• Develops and manages all customer-facing website content to ensure brand alignment and engagement.• Creates compelling company communications and promotional campaigns to drive awareness and growth.• Designs and implements channel partner marketing programs and events to strengthen partnerships and expand market reach.

Education

• Thunderbird School of Global Management

  International MBA

• Arizona State University

  Certificate, Ethics

• Arizona State University

  Bachelor of Science - BS, Biological Science