Kyrah Phelix

About Kyrah Phelix

Hi, I\'m Kyrah Phelix, a graduate of Lander University. I earned my Bachelor\'s Degree in Business Marketing/Management in 2021 and followed it up with an MBA in Digital Marketing in 2022! ‍ During my college years, I was the definition of a student-athlete for 5 years. I consistently made it on the dean\'s list, I managed to work as a server on my off days, while also playing for Lander University’s softball team.#GoBearcats Additionally while completing my masters, I served as a Graduate Assistant for Lander University Publications and Relations. This is where I learned how to balance work/life and properly manage my time. Post graduation, I embraced the vibrant world of branding and marketing as the Brand & Marketing Manager for Preferred Floor & Tile CO. This role not only helped me get my toes wet in B2B marketing but also allowed me to scratch that ever-present creative itch! The opportunity with PF & TCO allows me to work closely with industry groups like the National Rental Home Council’s chapters as their event photographer and internal group WMN in SFR helping with marketing & expansion!#CaughtByKyrah I have quickly picked up the satisfaction of a simple click as I enjoy taking pictures at events, products, in the field, and internal company photos 🥎 On the side, my softball passion led me to influence the game I love- I coach at my old high school, Piedmont. I help guide our girls to win championships and compete for state titles! We finished our 2024 season as the Rocky River Conference Champions and the 3A Western Region Runner-up with a finishing record of 23-5! Along with being the hitting coach, my passion for digital marketing led me to create and run the team\'s Instagram account @PiedmontHighSoftball. I often photograph my athletes as I have worked many media days and capture in-game shots- I am a personal Hitting Instructor. Instagram @PhlexHitting 🥎 Fall 2024- I picked up coaching a competitive travel ball team, Carolina Cardinals National-Phelix, helping 16u athletes get closer to their goal of playing at the next level. I manage the Cardinals National 16u team pages: Instagram-@cardinals_national, Facebook- Carolina Cardinals National, X-@cardinalsphelix I love this opportunity because I get to tell them the things I wish someone told me at their age! I am eagerly anticipating the opportunities and experiences that await me. I am always enthusiastic about expanding my knowledge and skills.

Experience

1. Brand & Marketing Manager

   Preferred Floor & Tile CO.

   Sep 2022 — Present · Charlotte, NC, US

   Plan, coordinate, and execute events, ensuring alignment with brand objectives and flawless delivery-Develop and implement digital marketing strategies to boost brand visibility and audience engagement across various platforms-Lead the development and execution of brand strategies to strengthen market presence and drive growth-Photograph events, internal activities, product shoots, and field operations to ensure brand consistency and quality-Organize and maintain internal company products and processes -Collaborate with cross-functional teams to align marketing initiatives with broader organizational goals-Monitor and analyze marketing data and campaign performance to inform and adjust strategies-Working closely with National Rental Home Council (NRHC) as event photographer & WMN in SFR (Chapter of the NRHC) as the Marketing Manager

Education

• Lander University Online and Graduate Programs

  Master of Business Administration - MBA, Digital Marketing

• Lander University

  Bachelor's degree, Business Administration Marketing/Management