Kyra Johnson

About Kyra Johnson

I’m a seasoned Creative Director and Brand Strategy Consultant with over 20 years of experience turning around underperforming brands and helping them grow through data-driven insights, creative leadership, and a focus on cross-industry inspiration. I’ve had the privilege of working with a wide range of companies—from luxury lifestyle brands to natural and organic products—where I’ve led initiatives that boosted revenue, repositioned brands for market leadership, and aligned products with evolving consumer expectations.As a consultant, I’ve worked on everything from recipe development and product innovation to crafting multi-channel campaigns that resonate with audiences. My work includes collaborating with cross-functional teams and guiding brands through regulatory challenges, helping them align with sustainability standards and market trends.In addition to my brand strategy expertise, I have extensive media experience and have been featured in places including People Magazine, The Today Show, Huffington Post, The Food Network, Redbook, The LA Times, The Boston Globe, USA Today (and more) representing companies on topics like branding, marketing, and consumer engagement.Currently, I’m focused on VP-level leadership roles or board positions where I can contribute my expertise in brand transformation, strategic leadership, and creative innovation to high-growth companies looking to elevate their market presence.

Experience

1. Creative Director Founder

   Kyra\'s Bake Shop

   May 2009 — Present · Lake Oswego, OR, US

   Visionary Leadership:Spearheaded brand development, from inception to market launch, orchestrating comprehensive marketing and promotional strategies that significantly enhanced market presence.Quadrupled revenues from 2015 to 2019 through strategic leadership and innovative approaches.Branding Expertise:Managed overall brand strategy, enhancing customer communication through effective, innovative marketing tactics.Designed and produced all digital and print marketing collateral, elevating brand visibility and engagement.Creative Solutions and Original Concepts:Originated and championed new ideas, fostering cross-team collaboration to maintain a unified brand message.Led the conceptualization and market introduction of new product lines, aligning with latest trends and customer demands, while establishing profitable pricing strategies.Media and Public Relations:Masterminded media strategies that shaped public opinion and increased brand awareness of Kyra’s Bake Shop.Cultivated pivotal relationships with media figures, including on-air personalities, producers, and editors, enhancing media coverage and brand recognition.Public Presence and Engagement:Represented Kyra’s Bake Shop in multiple national network TV appearances, demonstrating an engaging on-air personality that resonated with wide audiences.Team Leadership and Development:Recruited, trained, and led diverse teams, setting clear goals and fostering an environment of creativity and innovation.Collaborated with department leaders to integrate production efficiency, human resource management, product quality, and revenue optimization.Customer Relationship Management:Developed and sustained long-term relationships with key customers, consistently focusing on strategic engagement and exceptional service.

Education

• University of Puget Sound

  B.A.

• Portland State University

  Master's degree

• University of Puget Sound

  B.A.

• Portland State University

  Master of Science - MS