Kyra Johnson
Founder • Food Industry Innovator • Brand & Innovation Leader • Speaker & Mentor
- Role
- Creative Director Founder at Kyra\'s Bake Shop
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Kyra Johnson
I founded Kyra’s Bake Shop 17 years ago after growing tired of being told gluten-free…
Experience
Creative Director Founder
May 2009 — Present · Lake Oswego, OR, US
Visionary Leadership: Spearheaded brand development, from inception to market launch, orchestrating comprehensive marketing and promotional strategies that significantly enhanced market presence. Quadrupled revenues from 2015 to 2019 through strategic leadership and innovative approaches. Branding Expertise: Managed overall brand strategy, enhancing customer communication through effective, innovative marketing tactics. Designed and produced all digital and print marketing collateral, elevating brand visibility and engagement. Creative Solutions and Original Concepts: Originated and championed new ideas, fostering cross-team collaboration to maintain a unified brand message. Led the conceptualization and market introduction of new product lines, aligning with latest trends and customer demands, while establishing profitable pricing strategies. Media and Public Relations: Masterminded media strategies that shaped public opinion and increased brand awareness of Kyra’s Bake Shop. Cultivated pivotal relationships with media figures, including on-air personalities, producers, and editors, enhancing media coverage and brand recognition. Public Presence and Engagement: Represented Kyra’s Bake Shop in multiple national network TV appearances, demonstrating an engaging on-air personality that resonated with wide audiences. Team Leadership and Development: Recruited, trained, and led diverse teams, setting clear goals and fostering an environment of creativity and innovation. Collaborated with department leaders to integrate production efficiency, human resource management, product quality, and revenue optimization. Customer Relationship Management: Developed and sustained long-term relationships with key customers, consistently focusing on strategic engagement and exceptional service.
Education
University of Puget Sound
B.A.
Portland State University
Master of Science - MS
Portland State University
Master's degree
University of Puget Sound
B.A.
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