Klara Han

Social Media Marketing Specialist @doTERRA International LLC

Pleasant Grove, UT, US

As Social Media Marketing Specialist, I manage day-to-day content creation, publishing, and community engagement across dōTERRA’s social platforms. My role centers on supporting product launches and campaigns with innovative, social-first strategies, while collaborating with cross-functional teams to highlight their marketing needs on social media.Key Responsibilities- Create, curate, and schedule content across platforms, ensuring alignment with product launches, promotions, and global events- Develop and execute social media campaigns that amplify brand voice and engage diverse global audiences- Monitor performance, track KPIs, and deliver actionable insights to optimize engagement and growth- Collaborate with cross-functional teams to ensure consistent messaging and seamless integration of social into broader marketing strategies- Manage community interactions by fostering positive engagement, addressing questions, and strengthening relationships with Wellness Advocates and customers- Organize shot lists and assist in monthly promotional photoshoots, supporting production logistics from concept to execution- Generate creative concepts for social-first content including videos, reels, DIY tutorials, and recipes; prepare props and direct video shoots to deliver compelling assets- Capture and document major brand events—such as Convention and Leadership Retreat—through video and content creation to extend their impact across digital platforms.

University of Utah

Bachelor of Arts - BA