Kyndall Freer
Sr. Social Media Editor at Yahoo Sports
- Role
- Social Media Editor Yahoo Sports at Verizon Media
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Social Media Editor Yahoo Sports
Aug 2018 — Present · Los Angeles, CA, US
Part of the Audience Development team at Yahoo Sports. Create content, produce videos, strategize and manage all Yahoo Sports social media accounts (TikTok, Twitter, Instagram and Facebook). I lead the TikTok strategy and creative and have grown the account 1,665% since taking it over Oct. 2020- Co-producer of Yahoo Sports\' Voting Playbook which featured 46 athletes ranging from the NFL to Olympians in 51 videos teaching people how to vote in their state in the 2020 General Election. Each video lived on an interactive map on the Yahoo Sports site. Led the Yahoo Sports Voting Playbook social media strategy, as well as coordinated a social media toolkit for talent to post to their personal social media accounts. Those talent toolkits amplified our project to 27.8M users. Due to our interactive map, social strategy and athlete amplification we reached almost 4M video views- Co-produced a Michael Jordan\'s Wildest Stories 4-part series. Each part was a different wild Michael Jordan story from the Jordan Dome to how Magic Johnson kept MJ out of NBA Jam- Co-produced 3 social justice pieces focused on the plight of the Black athlete, Juneteenth, and how women are always on the front lines of social justice which featured Billie Jean King.
Education
California State University, Long Beach
Master's, Sport Management
2014 — 2016
Texas Tech University
Bachelor of Arts (B.A.), Public Relations
2007 — 2010
Skills
- Event Planning
- Social Media
- Copywriting
- Leadership
- Customer Service
- Crowdtangle
- Management
- Photoshop
- Sidearm Website Management
- Microsoft Office
- Slack
- Marketing
- Spredfast
- Fundraising
- Event Management
- Wordpress
- Indesign
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