Kym Lapteff
- Role
- Inbound Marketing, Segment Strategy and Planning at Dell Technologies
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kym Lapteff
At Dell Technologies, my focus has been on revolutionizing inbound marketing by aligning…
Experience
Inbound Marketing, Segment Strategy and Planning
Jul 2021 — Present
Work with segment field marketing teams to align their business priorities to the overall inbound strategy. I review current processes, identify improvements and lead projects that impact the inbound lead performance. Led optimization of inbound cloud (APEX) program strategy to drive net new pipeline. Helped transform the nonbuyer targeting for cloud campaigns, to build a strong inbound demand generation growth for a product launch.
Skills
- Enterprise Software
- Marketing Strategy
- Sales
- Marketing
- Multi-Channel Marketing
- Channel Partners
- Sme Sector
- Relationship Building
- Social Media
- Strategy
- Budget Management
- Ms Excel Pivot Tables
- Stakeholder Management
- Crm
- Marketing Budget
- Marketing Communications
- Sap Crm
- Customer Relationship Management (Crm)
- Project Management
- Deadline Oriented
- Microsoft Office
- Teamwork
- Lead Generation
- Time Management
- Demand Generation
- Cloud Computing
- Team-Oriented
- Salesforce.com
- Social Media Marketing
- Management
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