Kymberly Stern Spector

About Kymberly Stern Spector

Passionate marketing leader with a proven track record in crafting innovative strategies for top-tier brands. With a strong focus on digital channels, I excel in developing and executing go-to-market plans that elevate customer engagement and drive substantial growth. My expertise spans product and brand marketing strategy, sales enablement, project management, and omnichannel advertising.Verticals: AdTech, MarTech, Healthcare, B2B, CPG, Sports, Automotive, Retail, Dining, Travel.At Viant, I served as Associate Director, Product Marketing, where I orchestrated strategic initiatives to boost the adoption and expansion of Viant’s omnichannel demand side platform. Noteworthy achievements include:Consistently driving annual revenue growth of nearly 20%.Spearheading successful product launches in AI, machine learning, advanced attribution, and data solutions.Enhancing sales effectiveness through tailored vertical expertise.Leading the go-to-market planning and launch of Viant’s inaugural AI product, achieving over 50% adoption within the first year.Developing comprehensive sales enablement initiatives resulting in consistent YoY customer growth.Previously, as Principal at KSS Consulting, I provided the following marketing services:CaliforniaChoice Healthcare: Developed B2B healthcare marketing initiatives supporting sales, cross-selling, partnerships, and client/customer retention programs. Assisted in restructuring the marketing department, integrating digital and creative teams.Johnny Rockets: Led the development and implementation of new brand standards and a local store marketing program for over 400 locations. Relaunched the frequent diner program.Santa Ana College Foundation: Increased donations by 8% and doubled the CRM database.As Account Director at Grupo Gallegos, I managed multimillion-dollar accounts, leading groundbreaking campaigns that significantly exceeded sales targets. Highlights include leading strategy for Valvoline’s U.S. Hispanic initiatives, revamping Mazda\'s Certified Pre-Owned program and increasing milk consumption through innovative branding initiatives.As Marketing Director at Mission Hospital I spearheaded transformative marketing campaigns that boosted brand awareness and fostered community engagement, resulting in substantial ROI.Driven by a passion for innovation and strategic thinking, I am committed to delivering exceptional results and driving impactful change in the ever-evolving landscape of marketing. Let\'s connect and explore opportunities to collaborate.

Experience

1. Associate Director, Product Marketing

   Affinity Solutions

   Sep 2024 — Present · NY, US

Education

• UC Irvine

  Certificate in Digital Marketing and Communications

  2019 — 2019

• University of San Diego

  BBA, Business

Skills

• Digital Strategy
• Brand Management
• Strategy
• Integrated Marketing
• Social Media Marketing
• Media Planning
• Creative Strategy
• Brand Development
• Digital Marketing
• Digital Media
• Interactive Marketing
• Marketing Communications
• Direct Marketing
• Advertising
• Media Buying
• Marketing