Kylie Zavadil
Senior Sales Marketing Consultant @Celéri Health
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WORK HISTORY
Senior Sales Marketing Consultant @Celéri Health
PA, US
Celéri Health is a healthcare SaaS startup that empowers chronic pain care clinicians and researchers to integrate data from clinically validated patient-reported outcomes (PROs) and disease-specific insights into common measurement language via visual dashboards for data-driven care decision making, vendor analysis, and managed care negotiation. • Successfully developed and executed a comprehensive marketing program for their PainIntel platform resulting in a 17% increase in annual revenue and expanding the customer base by 11%• Aligned marketing and sales strategies to grow the sales pipeline, resulting in a 24% increase in marketing-qualified leads (MQL) and a 20% growth in sales-qualified leads (SQL).• Built and optimized landing pages, testing page layouts, CTAs, and messaging to drive a 33% decrease in bounce rate and a 15% increase in demo sign-ups.• Developed product positioning, playbooks, battle cards and email marketing automations in HubSpot CRM that empowered outbound sales representatives to be more agile & targeted in their customer outreach.• Optimized paid LinkedIn campaigns targeting health systems and payers, achieving 3% CTR above industry benchmarks.• Created messaging hierarchy and key value pillars for payer and provider segments, adopted company-wide as the foundation for campaigns and sales pitches.• Orchestrated content marketing, product collateral, and tailored landing pages anchored in strategic positioning and messaging, generating measurable brand growth and increasing funnel velocity across medtech, pharma, physician-researchers, and payers segments.
EDUCATION
Columbia College Chicago
Bachelor of Arts - BA, Marketing Communications
Columbia College Chicago
Bachelor of Fine Arts - BFA, Advertising Art Direction
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Columbia College Chicago
Bachelor of Arts - BA, Marketing
Columbia College Chicago
Bachelor of Fine Arts - BFA, Advertising Art Direction
SKILLS
ABOUT KYLIE ZAVADIL
I help companies convert their website visitors into clients with strategic positioning, high-converting landing page development, conversion-rate optimization and performance marketing (PPC).Over the last decade, I’ve partnered with companies across SaaS, healthcare AI, IoT, manufacturing, and education to design and execute full-funnel marketing strategies that accelerate adoption, generate pipeline, and grow revenue. Career Highlights: Celéri Health (Healthcare SaaS): Built go-to-market positioning and sales enablement tools (playbooks, battlecards, email automation) that drove a 21% increase in annual revenue and a 20% lift in SQLs. Realtor Information Network (Digital Product/SaaS): Oversaw lifecycle marketing for get.realtor, delivering a 54% revenue increase and boosting retention from 43% → 71% through CRO, UX enhancements, and partnerships. Swivel Marketing: Executed high-impact B2B campaigns that produced a 29% lift in conversions and an ROI of 2,347% through CRO, GA4 insights, and HubSpot automation. Chicago Public Schools: Directed integrated marketing for 635+ brands with a $2M budget, building sustainable demand strategies that drove measurable engagement and enrollment growth. What I Do Best: Product Marketing: Position products for differentiation, adoption, and retention. Demand Generation: Build data-driven, multi-channel campaigns to fuel SQL/MQL pipeline. Sales Enablement: Create tools and automations that empower sales teams to close faster. Marketing Analytics & Conversion Rate Optimization: Use GA4, HubSpot, Unbounce, and A/B testing to refine campaigns and optimize marketing & sales funnels. Education & Certifications: MBA – Indiana University, Kelley School of Business BA Marketing + BFA Art Direction (Summa Cum Laude), Columbia College Chicago Google Digital Marketing & E-commerce Certified AMA Pinnacle Award Winner – Best Sales Enablement CampaignI’m passionate about helping SaaS and B2B companies scale smarter—whether that means building GTM strategies for a new product launch, developing full-funnel demand gen programs, or aligning marketing and sales around customer insights.
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