Kylie Woodward
Social Media Analyst & Strategist at Deloitte | SaaS implementation | Process Innovation | AI powered social listening
- Role
- Social Media Analyst and Strategist at Deloitte
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Kylie Woodward
Social media strategist, analytics architect, and operational innovator with 15 years of…
Experience
Social Media Analyst and Strategist
Nov 2020 — Present · Lake Mary, FL, US
Leveraging the latest and most insightful SaaS platforms to integrate innovative solutions in Social Media Strategy.• Built and scaled a first-of-its-kind social listening service for a global consulting firm, developing dashboard architecture, query logic, and delivery infrastructure for 100+ government-facing, commercial, and non-profit projects.• Translated noisy social data into high-impact insights, fueling strategy across campaign planning, sentiment tracking, channel optimization, and executive comms.• Created award-winning, insight-led deliverables, including benchmarking frameworks, research snapshots, and organic content strategies, used as templates for firmwide adoption.• Designed and led a scalable onboarding and training program for social media analysts, complete with async modules and process documentation that accelerated ramp-up and delivery consistency.• Developed net-new offerings like Organic Social Strategy and Paid Media Assessments, defining the full service model, resourcing approach, and reporting structure with zero roadmap.
Education
Wichita State University
Bachelor of Arts (B.A.)
2007 — 2012
Universidad Católica del Norte
Journalism
2010 — 2010
Skills
- Broadcast
- Leadership
- Social Media
- Management
- Team Building
- Team Leadership
- Spanish Translation
- Advertising
- Social Networking
- Cultural Identity
- Training
- Microsoft Office
- Sales
- Event Planning
- Public Relations
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Advertising Sales
- Television
- Public Speaking
- Digital Media
- Promotions
- Marketing
- Customer Service
- Media Planning
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