Kylie Wendell
Concept Design Manager @REI
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WORK HISTORY
Concept Design Manager @REI
Chicago, IL, US
EDUCATION
Miami University
Bachelor of Arts - BA, architecture
ABOUT KYLIE WENDELL
I am a creative retail and environments designer passionate about transforming brand stories and product narratives to life through customer journey enhancement and dimensional design. I thrive on both big-picture thinking and the meticulous execution it takes to bring a project from concept to reality.Beyond design, I excel at developing the strategic playbooks and frameworks that not only sell a vision but detail how to support and execute fleetwide concepts. I love thinking about the business holistically—ensuring design solutions address not only experience but scalability, flexibility, cost and operational efficiencies—and thinking of measurable success metrics to drive continuous improvement.
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