Kylie T.
Brand Marketing, Creative Program Management & Operations Expert
- Role
- Senior Program Manager (Brand Marketing) at Zenni Optical
- Location
- Novato, CA, US
- LinkedIn followers
- 500 followers
About Kylie T.
I’m the task-master program manager everyone needs on their team. A stellar performer in operations with experience building and leading teams. I truly care about people and the success of the business. Over 20 years of diverse experience in marketing and advertising with a focus on fusing teams together to execute successful projects and drive programmatic planning. My experience spans the gamut of content production and delivery – technology platforms, digital production, photographic, video, print, 3D/2D retail experiences and asset management – but it doesn’t stop there. Project management is my fortè which enhances my ability to delegate and lead in planning & operations. I analyze the business needs and then build successful operational plans that address team dynamics, utilization, production and resource management, which in turn, achieve key marketing and enterprise objectives. In execution phase I roll up my sleeves, and get the work done including training teams and delegating essential tasks so that we achieve our goals. I own the delivery and continue to manage, triage and mitigate all elements of the plan, thus culminating in a constant ecosystem that puts the business first and optimizes for the future.As far as clients and industries go, it\'s as far reaching as my experience - retail, technology, apparel, lifestyle products, CPG, automotive, alcoholic beverage, food, tourism - the list goes on. Some of the more well known brands include: Levi\'s, The Clorox Company, Microsoft, General Motors, Cadillac, Burt\'s Bees, Kingsford Charcoal, Brita, Cole Haan, VMware, EA Sports, Zenni Optical.
Experience
Senior Program Manager (Brand Marketing)
May 2022 — Present · Novato, CA, US
Zenni was founded on the idea that everyone who needs glasses should be able to afford high-quality frames and top-of-the-line lenses. We are an industry-leading e-commerce company with state-of-the-art production facilities and advanced prescription labs that get custom eyewear delivered within 14 days.I am responsible for the organization of the Brand Marcom Team portfolio of projects, aligned with PMO standards and Brand verticals. Campaign planning and execution, creative operations, cross-functional collaboration and orchestrating of product initiatives aligned to OKR planning.
Education
University of South Australia
Bachelor of Management - Marketing
1998 — 2000
Skills
- Advertising
- Contractors
- Resource Management
- Agency Relations
- Traffic Management
- Marketing Operations
- Team Leadership
- Email Marketing
- Management
- Account Management
- Creative Problem Solving
- Production
- Creative Strategy
- Leadership
- Integrated Marketing
- Project Management
- Digital Media
- E-Commerce
- Web Project Management
- Online Advertising
- Event Planning
- Creative Industries
- Photographic Producer
- Digital Marketing
- Relationship Marketing
- Online Marketing
- Brand Management
- Content Strategy
- Digital Strategy
- Interactive Advertising
- Marketing
- B2b
- Direct Marketing
- Budget Management
- Brand Development
- Outdoor Advertising
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