Kylie Surdyke
Online Merchandising Professional
- Role
- Digital Category Manager at O'Reilly Auto Parts
- Location
- Springfield-Branson, MO, US
- LinkedIn followers
- 500 followers
About Kylie Surdyke
Experienced Senior Analyst with a demonstrated history of working in the retail industry.…
Experience
Digital Category Manager
Apr 2023 — Present · Springfield, MO, US
Plan and manage online category strategy, development, process, and initiatives in order to drive business results- Partner with multiple internal teams (Catalog, Merchandise, etc.) as well as external suppliers and manage the team curating and enhancing product content for display online- Serve as the data-driven subject matter expert on traffic, content, customer behavior, and online merchandising within all categories- Present recommendations to the merchandise team to improve the go-to-market digital strategy and online product curation to impact all selling channels- Analyze site metrics, customer research, and related data to identify opportunities to improve merchandising and the customer experience across the digital platforms and various product categories- Drive improvements to the digital platforms through feature enhancements and content development and execution, to increase search volume, clicks, conversion rate and revenue- Work cross-functionally with internal teams to drive collaboration on a variety of projects to ensure an omnichannel customer experience across all touchpoints focusing on onsite and organic search as well as product content- Report regularly to stakeholders on key metrics and provide insights and recommendations for growth and best practices
Education
Missouri State University
Administrative Management, Business Administration and Management, General
2010 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.