Kylie Pray

About Kylie Pray

I’m happiest when a story feels inevitable in print. I work in lifestyle PR and brand communications, translating brands into narratives that travel, across earned media, executive visibility, launches, and integrated campaigns.My background spans hospitality and restaurants, senior living, healthcare and real estate. I’ve led multi-account strategy, rebuilt shaky client confidence with high-impact wins, and supported executives with messaging, bylines, and interview prep. I’m a strong operator behind the scenes too: aligning stakeholders, managing timelines, building media-ready assets, and making sure the details match the headline.I’m based in the Dallas-Fort Worth area, with clients in Dallas, Chicago, Michigan, North Carolina and Virginia. Always happy to swap notes with editors, writers, creators, brand teams and fellow comms people who want to connect.

Experience

1. Media Relations Strategist

   Kinship

   Mar 2024 — Present · Dallas-Fort Worth, TX, US

   Lead earned media strategy and execution across a five-account lifestyle portfolio (hotels, restaurants, senior living), serving as primary account lead for three clients and owning day-to-day client counsel, approvals, and deliveryDelivered 937 placements and 8.8B impressions across five accounts in 2025 (hospitality, lifestyle, senior living)Led the JW Steakhouse rebrand and repositioning, aligning cross-functional stakeholders and managing messaging, timelines, and approvals from concept through launchSecured a front-page New York Times feature image tied to the 2024 Democratic National Convention in Chicago, helping rebuild client confidence and retain an at-risk accountPosition executives and subject-matter leaders for interviews and thought leadership through ghostwritten bylines, spokesperson briefs, Q & As, and talking points across broadcast, print, and digitalPartner with creative, social, and operations teams to deliver media-ready assets, lead shoots, run hosted media logistics, and manage fast-turn media inquiries and rapid-response needsBuilt integrated pitching and campaign plans tied to cultural moments, seasonal travel trends, and local-market news hooks to drive consistent coverage momentumMentored an AE through a six-month shadow program into account leadership, strengthening day-to-day execution and client experience

Education

• University of North Texas

  Bachelor's degree, English Language and Literature, General

  2014 — 2018