Kylie Poppen

About Kylie Poppen

approaches brand design strategy as a connected ecosystem, where no idea or experience exists in isolation. The strength of the work comes from how clearly every touchpoint reinforces the shared intent. Experiential design is integral to this ecosystem. It is inherently human-centered, shaping behavior, memory, and meaning, and serves as a defining space where brands can fully embody what they stand for and engage one-to-one with their audiences.Kylie leads Activation Design Strategy at American Express, where she is responsible for translating global brand strategy into connected, consistent, and ownable brand experiences. She builds and articulates the principles behind the work, laying the foundation for ideas to scale across channels without losing sight of the north star.Her perspective allows her to evaluate work from multiple vantage points, pressure-testing how each decision impacts the broader brand ecosystem. She pushes creative past what’s easy or expected, refining until concepts not only stand out in a deck, but hold up in real-world execution.In close partnership with internal teams and agency collaborators, she connects priorities, perspectives, and outputs, cutting through noise to ensure activations are aligned, intentional, and built to resonate. She moves the work beyond singular moments toward experiences that feel unified and fully considered, where every element earns its place.As creative tools accelerate output, her focus remains on what can’t be automated: judgment, confidently discerning what to pursue, what to refine, and what to leave behind, resulting in work that lands in the moment, stays with people, and moves the broader landscape.

Experience

1. Activation Design Strategy

   American Express

   Jun 2025 — Present · New York, NY, US

   Design Strategy lead for experiential and temporary branded environments, overseeing the Amex brand manifestation across global sponsorships (Festivals, Formula 1, Tennis, Golf), Venue Collection Card Member spaces, and elevated hospitality experiences for Premium Card Members. Tasked with translating global brand strategy into distinctive, scalable experience design, building the principles and frameworks that guide activation at scale, and ensuring cohesive brand expression while partnering cross-functionally to deliver impactful, business-aligned work.

Education

• Santa Monica College

  Fashion Merchandising

  2010 — 2012

• FIDM

  Visual Communications

  2012 — 2014

Skills

• Copywriting
• New Media
• Customer Service
• Rfp Design
• Photoshop
• Dance
• Adobe Photoshop
• Special Events Production
• Creative Direction
• Entertainment
• Microsoft Office
• Sales
• Visual Styling
• Social Networking
• Team Leadership
• Social Media
• Event Planning
• Word Processing
• Public Relations
• Organization
• Vendor Relationships
• Trend Forecasting
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Public Speaking
• Marketing
• Facebook
• Illustrator
• Fashion
• Visual Merchandising
• Art Direction
• Creative Writing
• Time Management
• Adobe Illustrator