Kylie Lavidge Evans
Senior Marketing Account Executive @LAVIDGE
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WORK HISTORY
Senior Marketing Account Executive @LAVIDGE
Events - I was the LAVIDGE lead on the 2020 & 2022 tech summit event. The event sold out, received very positive feedback, & generated revenue. I assisted with the entire concept/event development & managed all the marketing assets including name creation, branding guidelines, logo, website, emails, invites, press releases, etc. I was very involved with all the event management including securing sponsorships & speakers, logistics, program implementation, vendors negotiations, collaborating with paid sponsors to secure project deliverables, managing sponsor relations, etc. I assisted the client with all areas of the event from pre-planning through the event day and post-event activities. • ESOP - I am the ESOP committee chair, so I led all the ESOP internal communication. I also developed an ESOP communication program that includes specific deliverables that are now being implemented to other ESOPs. I was involved in every step of the program & products creation/development, marketing the program, & now managing/implementing the ESOP program. • LAVIDGE Marketing - I continue to initiate, coordinate, & manage all aspects of LAVIDGE’s marketing through effective processes to the end completion in a timely manner. These projects include the industry-specific lead generation campaigns, pre & post drip email campaigns, newsletter email campaigns, social campaigns, site updates, direct & video mailers, print ads, PR campaigns, etc. across numerous channels. To date, I have successfully deployed 8 lead generation campaigns from start to finish, so far generating over 730+ downloads. My work on LAVIDGE’s content & email marketing campaigns has won 4 AZIMA TIM Awards. In addition, I have increased customer engagement metrics on LAVIDGE’s website, email campaigns, & lead generation campaigns for 2019. For example, web site traffic up by +6.95%, and new users up +11.82% YoY. All email campaigns have generated metrics above industry standards.
EDUCATION
Barrett, The Honors College, W.P Carey School of Business at Arizona State University
Bachelor’s Degree, Honors Marketing
Prague University of Economics and Business
Certificate, International Business
W. P. Carey School of Business – Arizona State University
Bachelor of Science, Marketing
SKILLS
ABOUT KYLIE LAVIDGE EVANS
Hi my name is Kylie Lavidge. I graduated with a cumulative GPA of 3.95 (Summa Cum Laude) in May 2013 from the W.P. Carey School of Business and Barrett, The Honors College with an honors marketing degree. I also received my certificate in International Business by studying at the Prague School of Economics. By attending a school in another country I learned how to build and maintain relationships as well as adapt to a new lifestyle. I was involved in the following organizations at ASU: Golden Key International Honour Society, Beta Gamma Sigma, and Kappa Kappa Gamma. I have a strong work ethic, determination, willingness to learn, and the strong belief I can achieve anything I want. I developed an e-commerce website for my honors thesis by analyzing the current market trends and customer needs to support the launch of my website. I had two great college internships both in marketing one for CBS Channel 5 and the other for LAVIDGE, a marketing communications firm. Through these opportunities, I gained hands-on experience with interactive media, Google Analytics, programmatic trading, and internet marketing strategies (SEO, SEM, Social Media). My prior jobs along with my thesis have provided me with a strong background in digital and social media marketing. I have been at LAVIDGE full time since August 2013 when I began as an Interactive Media Coordinator. As Coordinator, I performed a variety of duties over 2 years and earned a Google AdWords certification. I was then promoted in 2015 to Programmatic Campaign Specialist. I worked tirelessly to successfully execute and optimize ad campaigns on all programmatic platforms. I also became Programmatic Certified. After watching my strong performance in programmatic, I was asked to change roles and help LAVIDGE fulfill the marketing program. As Senior Marketing Account Executive, I continue to tackle a wide variety of daily duties and have been instrumental in moving LAVIDGE’s online and offline marketing forward.
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