Kylie Tedder
Director of Marketing
- Role
- Director of Marketing Operations at Rachel Allan
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing Operations
Feb 2018 — Present · Westfield, IN, US
RemoteLead the brand’s global marketing vision, overseeing strategy, execution, and measurement across all platforms. • Expanded digital footprint, increasing Instagram engagement by 200%, and launching TikTok presence to over 50K+ engaged followers. • Directed all creative for seasonal campaigns, photoshoots, and branded video content, maintaining cohesive and elevated aesthetics. • Built and scaled a brand ambassador program, managing over 200 influencers across the U.S. and Canada. • Increased email-driven revenue by 35% through lifecycle campaigns, segmentation, and automation. • Manage cross-functional collaboration between design, sales, production, and customer experience teams to ensure alignment.
Education
Purdue University
Bachelor's degree, Fashion Merchandising
2005 — 2009
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