Kylie Lawrence

About Kylie Lawrence

I lead global GTM sales programs that turn strategy into measurable revenue impact.My work sits at the intersection of sales strategy, operations, and performance management — building the programs, systems, and governance that help sales teams plan effectively, inspect performance, and drive consistent results.Across large global seller organizations, I have:• Designed and scaled pipeline management and performance inspection programs• Led sales planning programs for 1K–5K+ sellers• Launched cross-functional enablement and accountability programs• Translated complex data into executive-ready insights for VP and Director leadership

Experience

1. Sr Sales Gtm, Central Strategy & Operations Manger, Global Amazon Ads

   Amazon

   Jan 2025 — Present · Seattle, WA, US

   Lead end-to-end global pipeline management strategy across global sales organization, advising VP and Director leadership to improve visibility, accountability, and revenue predictability across regions.Designed and scaled global pipeline management program, standardizing governance, KPI definitions, and Salesforce reporting to improve data quality and performance inspection. Built performance review cadences and MBR frameworks that turned analytics into leadership actions, improving forecast confidence and execution rigor. Drove a 45% improvement in pipeline quality and a 57% increase in sales productivity through operating model redesign, process optimization, and structured performance management. Designed new product tracking framework across the global organization to strengthen data integrity, collection and performance management; Reduced product complexity by 80%.

Education

• University of Colorado Colorado Springs

  Bachelor of Science (B.S.), Business Administration and Management, General

  2008 — 2012