Kylie Olivia Bath
Marketing and Business Development | Project Management
- Role
- Associate Director of Marketing at Chicago Opera Theater
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kylie Olivia Bath
What’s your story? I’m a brand and integrated marketing leader currently serving…
Experience
Associate Director of Marketing
Mar 2025 — Present · Chicago, IL, US
I lead marketing strategy and audience growth for one of the U.S.’s most innovative opera companies. In this role, I manage integrated campaigns across digital, print, and broadcast platforms, with a focus on driving both earned and contributed revenue.Direct multi-channel campaigns that increase ticket sales, donations, and retention year-over-year.Leverage CRM (Spektrix), A/B testing, and segmentation to optimize patron engagement and ROI.Align marketing and development strategies to maximize donor conversion and revenue per patron.Manage cross-departmental collaboration and external vendors to deliver high-impact campaigns.Strengthen brand visibility through media partnerships (WBEZ, WFMT, Chicago Sun-Times, NewCity).Present board-level insights on campaign performance, audience behavior, and growth opportunities.Position COT as a thought leader by piloting Opera America-funded A/B testing in audience research.
Education
The Ohio State University
Musicology, minor in Communications
2013 — 2016
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