Kylie Garcia
Senior Marketing Manager @MasterBrand, Inc.
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WORK HISTORY
Senior Marketing Manager @MasterBrand, Inc.
Built and optimized the integrated marketing strategy for a new brand and suite of digital services, driving awareness, acquisition, and engagement through coordinated paid and organic channels (social, search, SEO, email, and performance media).• Develop brand positioning and data-driven insights for content themes through creative execution, ensuring the brand promise is consistently translated into high-impact campaigns across all digital touchpoints.• Direct vendor and agency partnerships, selecting and managing external partners to deliver best-in-class media strategy, leverage AI for creative and content execution, and performance optimization.• Establish full-funnel measurement and reporting infrastructure, implementing tracking processes, OKR dashboards to analyze performance, surface insights, and continuously refine strategy based on data, market research, and customer feedback.• Own budget planning and analysis, and deliver actionable recommendations to guide investment, increase efficiency and scale, and long-term brand expansion.
EDUCATION
Texas Christian University
BS, Advertising & Public Relations
SKILLS
ABOUT KYLIE GARCIA
Digital Brand Marketing | B2B & B2C| Digital Transformation | Marketing StrategyResults-driven integrated marketing leader with 12+ years of experience driving revenue growth through omni-channel B2B and B2C campaigns. Expert in crafting innovative, relevant campaigns and utlizing data and automation to reach target audiences. Skilled in fostering cross-functional team and agency synergy, meticulous project planning, and strategic campaigns embodying the voice of the consumer. Proven empathetic remote team leader prioritizing balancing brand messaging with customer needs to achieve impactful outcomes aligned with business objectives.In my Digital Media roles, I have led internal marketing teams, collaborating with cross-functional departments, Product+ dev teams, agency partners, managing internal development, and heavy collaboration with creative teams. I have successfully managed projects from inception to completion, with a strong emphasis on digital marketing, content creation for social/email/blogs, e-commerce user journeys, branding/PR, Martech, and analytics.I enjoy developing mutually beneficial relationships with internal teams, agencies, and external vendors. My experience spans B2C, B2B, and B2B2C, specifically within CPG, hospitality, e-commerce, and a health tech SaaS startup.Who am I? I\'m known to team members for being kind, dedicated, passionate, curious, diplomatic, and data-driven in my decision-making. I embody a growth mindset and agile marketing approach. My personal interests include running, hiking, skiing, yoga, dogs, travel, cooking and PNW daytrips.What am I most curious about? I embody a test and learn approach and have recently been experimenting with ChatGPT, developing user journeys to identify areas for higher conversions, and elevating brand touchpoints to optimize customer engagement. I\'m curious to learn about new technology, including AI and the Metaverse and enjoy funnel hacking to see the latest trends and competitive landscape. I am known for putting on my \'Consumer Hat\' to engage with all brand touchpoints to identify possible friction or opportunities.
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