Kyle Thorne

Director, Digital Brand Activation @GSK

GSK Corporate brand management, within Communications and Government Affairs, Global Brand Team. • Lead on a digital campaign to enhance GSK corporate reputation externally with UK public. • Responsible for campaign strategy, implementation, optimization and measurement, managing key agency partners. • Content focused digital campaign, adapting corporate narrative messages and using key proof points to suit digital media. • Delivered through integrated digital channels including social, search and video platforms, supported by digital content hub and media partnerships.