Kyle Thomas
Chief Scientist at MotiveMetrics
- Role
- Chief Scientist at Motivemetrics
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
About Kyle Thomas
Powered by AI and machine learning, MotiveMetrics (SaaS) creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Our platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically, at scale. A high-throughput multivariate testing methodology is incorporated in the platform for continuous learning and insights.
Experience
Chief Scientist
Jan 2010 — Present · Palo Alto, CA, US
MotiveMetrics uniquely blends social science, computer science and market research into a SaaS-based software platform that delivers a deeply accurate understanding of your customers’ non-conscious purchase motivations in order to inform content – specific words, phrases, images – that trigger those motivations resulting in improved effectiveness of marketing programs with a measurable ROI.MotiveMetrics provides quantitatively validated insights about customer buying motivations that would otherwise go unknown, or at best be cost prohibitive to obtain. We make sense of the data that is now being collected; however, we do not require vast amounts of data to be effective. Simply put, we gather and present data and information in an easy to use graphical interface on a SaaS-based model; measure traits to obtain actionable insights and recommendations that can be put to use immediately; and, inform content creation to improve marketing program performance by triggering actions that positively impact the business metrics that matter: ROI, revenue, margin, profit, cash, value.
Education
Harvard University
Doctor of Philosophy (Ph.D.)
2008 — 2015
University of California, Santa Cruz
Bachelor of Arts (B.A.)
2000 — 2004
Skills
- Tutoring
- Public Speaking
- Strategy
- Editing
- R
- Social Media
- International Relations
- Psychological Testing
- Teaching
- Science
- Data Analysis
- Qualitative Research
- Curriculum Design
- Higher Education
- Cognition
- Spss
- Psychometrics
- Mental Health
- Research Design
- Research
- Psychology
- Economics
- Statistics
- User Experience
- Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.