Kyle McCormick

About Kyle McCormick

I’m a digital product and technology leader with 20 years of experience shaping multi-year product strategies, scaling engineering and product teams, and delivering customer-centric digital solutions for enterprise organizations.My career has been built around leading complex, multi-product portfolios—MarTech platforms, CRM ecosystems, digital experiences, and data-driven customer engagement systems. I’m known for unifying engineering, design, and business partners around shared outcomes, defining clear OKRs, and enabling teams to execute with autonomy and speed.I excel in ambiguous, cross-functional environments where success depends on translating business needs into actionable product direction. Whether building a new enterprise platform, modernizing legacy systems, or designing processes that increase throughput and predictability, I focus on delivering measurable outcomes and empowering teams to do the best work of their careers.I bring strong technical fluency, a strategic mindset, and a leadership style rooted in accountability, clarity, and collaboration. I thrive on solving complex problems, driving organizational alignment, and delivering digital experiences that create meaningful business value.

Experience

1. Assistant Director Software Engineering Marketing Technology

   Northwestern Mutual

   Jan 2023 — Present

   Lead teams of 30 engineers responsible for delivering and maintaining enterprise marketing technology products for email and campaign management (MAP), data segmentation and reporting (CDP), Leads Platform, and web- Collaborate with product managers and designers to define product OKRs and business outcomes, shape multi-quarter roadmaps, and guide execution of complex product features across multiple user groups- Set the mid-term (1-2 year) vision for marketing technology platforms and ensure portfolio-level alignment with broader organizational strategies- Designed and delivered the Marketing Automation Platform, enabling self-service campaign creation across the enterprise. Reduced operational turnaround from weeks to days and significantly decreased engineering dependency- Drive the discovery and validation of complex product requirements; ensure teams have clarity of problem definition, business context, and user needs- Foster a culture of accountability, continuous improvement, and data-driven product decision making while removing blockers to accelerate engineering throughput- Partner with senior leaders to influence product investment priorities, clarify tradeoffs, and align product strategy with corporate initiatives.

Education

• University of Wisconsin-Whitewater

  Bachelor of Business Administration - BBA, Marketing

• Milwaukee School of Engineering

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

• Waukesha County Technical College

  Associate Degree, Graphic and Web Design

Skills

• Brand Development
• Press Releases
• Digital Media
• Html
• Public Relations
• Media Buying
• Copywriting
• Web Design
• Google Analytics
• Photoshop
• Google Adwords
• Digital Strategy
• Graphic Design
• Interactive Marketing
• SEO
• Direct Marketing
• Sem
• Advertising
• Management
• Website Development
• Creative Direction
• Negotiation
• Microsoft Office
• Sales
• Email Marketing
• Flash
• Social Networking
• Social Media Measurement
• Strategy
• E-Commerce
• Social Media Marketing
• Marketing
• Indesign
• Online Advertising
• Digital Marketing
• Social Media
• Supply Chain Management
• Css
• Web Analytics
• Logistics