Kyle Sloka-Frey

About Kyle Sloka-Frey

Data strategy, marketing analytics, and SEM consultant. Expert in data, software engineering, and digital marketing fields focused on creating value in difficult environments. I solve problems and spur lateral thinking across structure, across disciplines, and across departments. Especially in high regulation (financial, law, health) and fast paced (ecommerce, tech, food) industries. Analytics & Data Engineering Skillset: Google Analytics 4 / 360, Google Tag Manager, Data Studio, Power BI, Tableau, Looker, Segment/Tealium, analytics and tracking strategy, Optimizely, A/B testing, personalization, user segmentation, Adobe Analytics/Launch/Target, Google Big Query, ETL Pipelines Development Skillset/Tools: HTML, CSS, JavaScript, SQL, React, Git, jQuery, Continuous Integration, project deployment, application testing, agile methodologies, OOP, design patterns, code refactoring, React Native, WordPress Digital Marketing Skillset/Tools: SEO - Keyword research, content strategy, PR strategy, linkbuilding, outreach, guest posting, site architecture, competitive analysis, analytics/reporting, WordPress, Moz, SEMRush, RavenTools, Ahrefs, Brightedge, Majestic PPC - Advertising strategy, bid management, campaign optimization, budget allocation, analytics/reporting, Google Ads (previously AdWords), Bing Ads, Social advertising (Facebook, Twitter, Instagram), retargeting campaigns Email - Campaign strategy, workflow setup, copywriting, A/B testing, analysis/reporting, marketing automation, Mailchimp UX - Landing page design, lead capture strategy, listing building, copywriting, split testing, CRO, Adobe Suite, A/B Testing, Optimizely

Experience

1. Senior Growth Engineer

   Lark Health

   Aug 2023 — Present