Kylie James
Senior Integrated Marketing Professional, MBA
- Role
- Senior Marketing Manager, Texas at AutoNation
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Kylie James
Kylie James is a Senior-Level Marketing Manager with over 10 years of Marketing, Advertising and Branding experience across various industry verticals, most extensively in Automotive, Consumer Products and Non-Profit. She has worked on both the agency side and client side of the business, planning and managing both B2B and B2C integrated marketing strategies. She holds a B.A. in Advertising from the University of Florida and a MBA from California State University – Dominguez Hills. At AutoNation, Kylie serves as Marketing Manager over 47 automotive dealerships in Texas, with locations across the Greater DFW Area, Houston, Austin, Amarillo and Corpus Christi; including a portfolio of 18 brands/manufacturers. Her primary role is to support and partner with the organization’s Market Presidents and General Managers on a daily basis and work together with channel leadership, alongside the Regional Marketing Director, to manage, evaluate and optimize, cross-channel marketing campaigns, while offering strategic insights, state legal guidance and merchandising best practices. Kylie’s responsibilities also extend to the Customer Care (Service) side of the business, where she designs and executes on marketing and product positioning strategy, adds expertise in retail offer development and manages various brand-extension promotions. Role-model, multi-tasker, nurturer, cheerleader, mediator, and logistics aficionado as a Mom x 3.Outside of work, Kylie consistently makes time to center herself with weekly yoga practice, loves keeping active outdoors and enjoys playing local tourist in her adopted home-state of Texas. Specialties-Content generation-Campaign strategy-Results analysis, interpretation and optimization-Budget planning/management-Audience segmentation and targeting-Branding, product positioning and lead generation -Thought-leadership/ideation
Experience
Senior Marketing Manager, Texas
Feb 2022 — Present · Dallas-Fort Worth, TX, US
Education
California State University-Dominguez Hills
Master of Business Administration (MBA), Business Administration and Management, General
2009 — 2012
University of Florida
B.S., Advertising and Latin American Studies
2005 — 2009
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