Kyler V. N.
Sr. Manager, US Marketing Ops - Johnson & Johnson
- Role
- Sr Manager, Us Marketing Operations at Johnson & Johnson MedTech
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kyler V. N.
I operate at the intersection of commercial strategy and field execution — where growth…
Experience
Sr Manager, Us Marketing Operations
Oct 2024 — Present · Irvine, CA, US
Blending sales strategy, analytics, and AI-driven tools to enable go-to-market execution across J&J’s Sports Surgical and Power Tools businesses.• Supported New Product Introductions (NPI) and go-to-market (GTM) strategy, aligning sales tools, targeting, and CRM funnel design to accelerate adoption across capital and soft tissue portfolios.• Designed and deployed the first AI-powered targeting engine in orthopaedics, integrating internal sales performance and external procedural data to prioritize capital equipment and disposable soft tissue opportunities.• Built lead generation workflows that convert conference and procedural activity into trackable Salesforce opportunities, enabling full-funnel visibility and faster sales execution.• Created CRM funnel frameworks tied to strategic product categories, procedural volume targets, and business growth priorities.• Developed waterfall models and revenue dashboards to track performance and ensure alignment with annual business plans.• Led territory mapping and optimization projects to match sales coverage with market potential.• Drove SKU rationalization execution, helping transition accounts from discontinued to preferred SKUs through coordinated cross-functional planning.• Collaborated across Sales, Marketing, Finance, and Supply Chain to translate commercial priorities into the field, and helped shape demand planning forecasts for implants and disposable products to ensure supply alignment with market needs.
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