Kyle Rogacion

About Kyle Rogacion

Typical 1st-gen pre-med Asian kid,Atypical Theatre and Psych grad,Little did 16-year-old me know that spending hours a day browsing internet forums, playing video games, and watching anime would help me land a job where I get to do that for a living.My professional path is an unusual one. I taught myself how to write copy, I learned how to execute strategies developed from analytics, and I\'ve experienced being both a rockstar and a pariah on social media.Through it all, LGBTQ+, Asian, and countless other communities have supported me and been my North-Star, showing me not just what I can do but who I can do it for. I\'m a staunch advocate for diversity, inclusivity, and artistry in all their forms. My mission is to acknowledge and elevate underrepresented voices in spaces that have been historically closed off to them. Brands have a responsibility to their audience to both safeguard them and help them be better. Create a positive impact through intelligent empathy.One of my greatest (and most engaging) challenges has been to upend problematic mentalities from the inside-out. In both anime and video game communities, there are extremely harmful views perpetuated by individuals that are either ignorant, acting in bad-faith, or outright toxic. Using the visibility of a brand, I have been able to raise up positivity in a meaningful, organic way.Social media is a constantly evolving beast that is impossible to tame, challenging to handle, and easy to get lost in. My work is more than driving visibility or engagement: it\'s fostering conversations and culture for the greater social good.8+ years in Video Game Digital Marketing, Community Management, and SaaS/B2B environments. Experience with project management and community building in online social spaces.

Experience

1. Lead Social Media Specialist

   Zebra Partners

   Aug 2024 — Present

   Executed SoCom strategy plan for the massively popular VR game “Gorilla Tag”, driving significant milestones like 150k TikTok subscribers and 500k members on the community Discord server.• Developed and presented comprehensive brand and social strategy documents to C-Suite leadership and external corporate partners, outlining key insights on branded comms for Gen-Z and Gen Alpha audiences.• Implemented innovative social media marketing and community building strategies for clients, resulting in increases in engagement of up to 400% across YouTube, Instagram, Facebook, TikTok, Twitter/X, and Discord.• Led and managed all social media marketing and content initiatives for surrounding campaigns, including: limited product releases, UGC showcases, modding tool integration, and parent safety initiatives.

Education

• Colby College

  Bachelor of Arts (B.A.), Theater and Psychology

  2011 — 2015