Kyle Lock
- Role
- Vice President Marketing at Butterball
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Kyle Lock
Progressive marketing leader specializing in business and talent transformation, brand…
Experience
Vice President Marketing
Mar 2022 — Present
Added responsibility for Innovation leadership. This includes setting the vision for innovation, pipeline fill, concept qualification, cross-functional development, and launch.+ Added responsibility for Insights. This involved leading a team of experts to leverage protein thought leadership to strategically grow our brand, improve corporate decision making, and help our retail and foodservice partners profitably grow turkey sales.+ Added responsibility for Corporate Purpose leadership Public Relations, Reputation and Crisis Management. Leading the activation of purpose inside the company with the launch of a new ‘one culture’ initiative. Leading the design of a new purposeful, strategic marketing campaign launching later this year merging our corporate and consumer brand and connecting with the next generation of consumers.+ Added responsibility for Consumer Affairs including leadership of the historic Butterball Turkey Talk Line team.
Education
The University of Texas at Austin
Bachelor of Business Administration (BBA) with Honors, Marketing
1989 — 1993
Xavier University - Williams College of Business
MBA
1996 — 1998
Skills
- Forecasting
- Fmcg
- Innovation
- New Business Development
- Marketing
- Trade Marketing
- Iri
- Shopper Marketing
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