Kyle Rassel

About Kyle Rassel

Experienced marketing strategist with success in higher-ed student acquisition and retention. Operations leader with the ability to bridge gaps between technical, development and marketing groups. Strong presentation, Agile project management, and relationship-building skills. – Google Ads Certified– Google Analytics Certified– Hubspot Inbound Marketing Certified– SCRUM Product Owner Certified (SPOC)

Experience

1. Senior Director of Marketing Operations

   Asu Learning Enterprise

   Apr 2024 — Present

   Drives forward the development, oversight and enhancement of marketing infrastructure and operations, focusing on CRM, marketing automation, data analysis, and optimization.* Ties together multi-channel data and systems, including Google Analytics, Big Query, Tag Manager, Hubspot, Salesforce, Marketing Cloud and more.* Leads joint analytics projects to dive deeper into customer behavior, campaign performance, and market trends, translating insights into actionable marketing strategies.

Education

• Arizona State University

  Bachelor of Arts

  2007 — 2011

• Arizona State University

  Master of Science - MS

  2018 — 2020

Skills

• Social Networking
• Social Media Marketing
• Selling
• Team Leadership
• Mailchimp
• Keynote
• Internet
• Online Marketing
• Marketo
• Digital Marketing
• Salesforce.com
• Constant Contact
• Affiliate Marketing
• Social Media
• Mac Os
• Powerpoint
• Web Analytics
• Online Advertising
• Adobe Creative Suite
• Retail
• B2b
• Customer Relations
• Windows
• Screen Printing
• Marketing
• Microsoft Office
• Sales
• Email Marketing
• Embroidery
• Wordpress
• Lead Generation
• Google Apps
• Graphic Design
• Account Management
• Crm