Kylene Lloyd

About Kylene Lloyd

Visual Content Director | Digital Marketing Strategist | Award-Nominated…

Experience

1. Visual Content

   GE Appliances, a Haier company

   Jan 2018 — Present

   Spearheaded and managed all visual aspects of large-scale events, including hiring freelancers with a quarterly budget of $25K, covering outreach, executive headshots, and community engagement. Gained the attention of the Director of Communications, resulting in the opportunity to capture headshots for the CEO and contribute visuals to an award-winning project.Highlights of accomplishments in this role include: • Captured high-profile events such as K-BIZ in Orlando, documenting various kitchens and product launches attended by thousands, highlighting the company\'s appliance setups, and enhancing product visibility. • Overcame challenges by learning about the appliance industry, transforming the visual content from a static to a dynamic storytelling format with a focus on events and affinity groups. • Increased awareness through a compelling social responsibility report, fostering industry recognition and partnerships with organizations like Dare to Care and Boys and Girls Club. • Boosted employee morale by showcasing significant contributions and documenting extraordinary events.

Education

• Western Kentucky University

  Photojournalism

  1999 — 2004

• Western Kentucky University

  Bachelor of Arts (B.A.), Photojournalism

  1999 — 2004