Kyle Millar
VP of Marketing & Ecommerce @PepsiCo
Signup · Get unlimited contacts
WORK HISTORY
VP of Marketing & Ecommerce @PepsiCo
Led marketing, eCommerce, and portfolio strategy for the Canadian business• Repositioned SodaStream from appliance-led to a flavour consumption ecosystem, expanding usage occasions and household penetration• Launched and scaled the Bubly flavour portfolio, creating a new revenue stream and increasing attach rate across the installed base• Reallocated channel and media investment to higher-value segments while improving marketing efficiency and profitability• Improved digital conversion rates, ROAS, and CPA through media mix optimization and site improvements• Implemented a profit-first investment model linking marketing spend to lifetime value and margin contribution• Coordinated retail, digital, and direct-to-consumer strategy across national retail partners and online channels
EDUCATION
Wilfrid Laurier University
BBA, Marketing
SKILLS
ABOUT KYLE MILLAR
I operate at the intersection of brand strategy and commercial performance. My background spans leading large-scale consumer brands inside global organizations and building a venture-backed marketplace from launch to meaningful revenue scale.I am not a pure brand marketer and not a pure performance marketer I build businesses where positioning, pricing, and acquisition economics have to work together.Across my roles I have been responsible for:• go-to-market strategy• portfolio and positioning strategy• customer acquisition economics• conversion and lifecycle optimization• pricing and margin structure• contribution margin profitability• cross-channel media investment• full P&L decision makingAt PepsiCo, I led marketing and eCommerce for SodaStream, repositioning the business from an appliance-led offering to a flavour ecosystem while improving conversion efficiency and profitability.As Co-Founder and growth lead of SecondShop, I built the acquisition and operating model of a recommerce marketplace, scaling from launch to $1M+ monthly revenue while reducing CAC, building inbound demand, and creating repeat purchase programs.I am most effective in businesses where brand, pricing, and acquisition must operate together marketplaces, eCommerce businesses, consumer platforms, and tech-enabled services moving from early traction to scaled growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.