Kyle M. Henning
Brand Director @Custom Ink
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WORK HISTORY
Brand Director @Custom Ink
Fairfax, VA
Focused on development and continued evolution of strategic brand platform, visual identity system, and brand governance. Key responsibilities include auditing consumer behavior, gathering consumer insights, driving brand health, understanding the competitive landscape, and providing recommendations to inform marketing activities. Also responsible for rebranding Custom Ink to be fit for marketing performance, relevance, and optimal resonance with target segments.
EDUCATION
Cornell University
Diversity and Inclusion Certificate
William & Mary
BBA, Business with concentration in Marketing, Minor in Sociology, Sequence in Theatre
ABOUT KYLE M. HENNING
As a dynamic brand leader with 20+ years of expertise I’ve had the amazing privilege to work with some outstanding brands crafting cutting-edge creative and brand strategies that deliver measurable outcomes. As a team leader I excel at empowering teams to execute impactful branding, marketing, and advertising across diverse media channels, to various audiences, in categories to include hospitality, tourism, retail, eCommerce, sports, automotive, apparel, and fast casual dining. I’m a dedicated protector of brand purpose, ensuring alignment with overall corporate vision and driving sustained brand culture. Notable brands I’ve had the pleasure to work with include: McDonald\'s, Choice Hotels, Rosetta Stone, The Bahamas Ministry of Tourism, Papa Johns Pizza, National Geographic, Georgetown University SCS, Radio Shack, Clyde\'s Restaurant Group, and Annapolis Tourism Areas of expertise include: Brand Strategy, Brand Management, Brand Architecture, Rebranding, Brand Positioning, Creative Direction, Consumer Research, Audience Insights, Persona Development, Journey Mapping, Visual Identity Development, Culture Champion, Diversity, Equity, and Inclusion I continue to stay passionate about developing cutting-edge work that delivers measurable results. If I might be able to help your team.let\'s connect.
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