Kyle Mason

About Kyle Mason

I lean on my 15+ years of diverse experience in marketing, product, and CX functions to enhance customer interactions while driving transformational growth through consumer, business and commercial verticals. I’ve built marketing programs from the ground floor as well as optimized initiatives on the maturity curve to client-centricity, through the lens of experience strategy, campaign strategies, product management, brand and media design, and digital acquisition. My greatest strength includes designing innovative and unique strategies that are personalized by specific audiences, including developing targeted marketing programs.I’ve implemented strategic concepts and programs across acquisition, user engagement, onboarding, retention, and nurturing, all across various client types (B2C | B2B | B2B2C | ABM). In addition to designing journey maps, creating segmentation, implementing user experience enhancements, and defining holistic measurement approaches, I\'ve also integrated qualitative and quantitative research to uncover key insights, develop personas, foster empathy, and enable engaging designs. Key Benefits:* Forward-thinking visionary, pushing new conceptual ideas and innovative tests (methodology of agile movement plus fail fast and learn)* Communicates client needs effectively and simplistically; exceptional people skills w/ ability to influence decisioning

Experience

1. Voice of Customer Cx Strategy, Research & Testing

   Baylor Scott & White Health

   Oct 2024 — Present · Atlanta, GA, US

Education

• Capital University

  MBA, Business, Management, Marketing, and Related Support Services

• The Ohio State University

  BA, Strategic Communications, Communications, Marketing, General Business

Skills

• Event Management
• Digital Strategy
• Integrated Marketing
• Digital Marketing
• Marketing Management
• Email Marketing
• Hospitality
• Content Management
• Project Management
• Marketing
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• SEO
• Event Planning
• Advertising
• Leadership
• Online Marketing
• Social Media Marketing
• Competitive Analysis
• Creative Direction
• Public Relations
• Marketing Communications
• Facebook
• Budgets
• Market Planning
• Social Media
• Digital Media
• Strategic Partnerships
• Strategic Communications
• Direct Marketing
• Sponsorship
• Strategy
• Management
• Interactive Marketing
• Brand Development
• Business Networking