Kyle Maskell

Retail Product Manager @Foodstuffs North Island Limited

Auckland, NZ
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Retail Product Manager @Foodstuffs North Island Limited

EDUCATION

2007 — 2009

University of Auckland

BBIM

2010 — 2010

University of Auckland

PGDipCom (Post Graduate Diploma in Commerce in Information Systems)

SKILLS

Marketing CommunicationsBusiness DevelopmentDigital MarketingSEOMarketing StrategyProject ManagementEventsWeb AnalyticsEvents CoordinationTimely Decision MakingSocial Media MarketingSocial MediaStakeholder ManagementDirect MarketingCommunicationWeb 2.0Demand GenerationVideo EditingMarketing ManagementStakeholder EngagementB2b MarketingEmail MarketingDigital

ABOUT KYLE MASKELL

I am a senior product and transformation leader with over 10 years of experience delivering large-scale, cross-functional programmes across Asia Pacific. My focus is building scalable, customer-centric solutions that drive operational uplift, commercial value, and long-term impact.At BP, I lead the Site Operator Mission across Australia and New Zealand, owning the product strategy and execution for all site-facing digital and IT systems across 440+ locations. I manage a $15M annual portfolio spanning point of sale, infrastructure, compliance platforms, mobile workforce tooling, and integrated delivery systems. I shape the product vision, embed governance, and align delivery to business goals and frontline needs.Previously, I led digital transformation for Sonepar Asia Pacific, a global B2B distributor. I partnered with local operating companies to modernise digital platforms and scale capability across ecommerce, CRM, analytics, and operational systems. My work delivered measurable commercial results and uplifted product maturity across diverse markets.Across both roles, I have delivered complex programmes, shaped product portfolios, introduced agile and hybrid frameworks, and built high-performing teams across functions and regions. I work confidently at the intersection of product, business, and technology, bringing structure, pace, and clear value to everything I lead.Key highlights:• Managing a $15M annual product and transformation portfolio across 440+ sites.• Delivering a global first digital supply chain platform that reduced manual processing by 97% and delivered $5M+ in rebate value.• Rolling out IoT compliance tools that saved $2.69M annually and improved food safety outcomes.• Leading a $15M infrastructure upgrade across ANZ that lifted system performance by 50% and boosted satisfaction.• Building high-performing cross-functional teams and embedding clear product and delivery governance.I bring:• Executive level product leadership across enterprise-scale B2B and B2C environments.• A strong track record of shaping and delivering transformation strategy with commercial impact.• Deep experience in portfolio delivery, team leadership, and cross functional stakeholder engagement.• Hands on experience with agile and hybrid delivery, product operations, and value realisation.• A practical leadership style focused on clarity, momentum, and outcomes that stick.I am now seeking senior product, transformation, or delivery leadership roles where I can shape strategy, scale impact, and lead with purpose.

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Kyle Maskell — Retail Product Manager at Foodstuffs North Island Limited in Auckland, NZ | Unifers