Kyle Marshall
Thought leadership marketing for healthcare | Helping digital health leaders, founders, startups, and brands build authority | Ghostwriter | Former journalist
- Role
- Founder and Principal at Thoughtstarters Llc
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Kyle Marshall
I help healthcare organizations build authority through thought leadership – crafting…
Experience
Founder and Principal
Jan 2023 — Present · Durham, NC, US
Developed content program for physician enablement platform startup. Wrote and edited thought leadership content for multiple channels and secured media coverage. Managed content for chief clinical officer’s monthly newsletter, doubled click-through rates over 10-month period, and contributed to growth in leads.• Advised payer data exchange technology provider on content marketing strategy. Wrote white paper, blog and LinkedIn posts, and sales content.• Developed thought leadership messaging and content for medication monitoring startup.• Serve as fractional director of content and communications for digital health nonprofit. Developed CEO messaging platform. Created content that helped increase participation in health innovation sprint.
Education
University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.)
Skills
- Communications Planning
- Writing
- Strategy
- Public Relations
- Internal Communications
- Media Relations
- Program Management
- Press Releases
- Speechwriting
- Newsletters
- Communication Training
- Executive Communications
- Corporate Communications
- Copywriting
- Journalism
- Social Media
- Marketing Communications
- Speech Writing
- Crisis Communications
- Web Content
- Message Development
- Blogging
- Editing
- Strategic Communications
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