Kyle Majerus

About Kyle Majerus

High-performing digital marketing leader and certified social media strategist (accredited through the National Institute for Social Media) with 10+ years of marketing experience and a background in:• marketing operations, automation and technology • data analytics and management • paid media management and optimization • copywriting Through a consultative approach, I leverage marketing technology (MarTech) and automation to improve processes and scale operations, manage and analyze marketing data to uncover valuable insights and takeaways, develop easy-to-understand data visualizations (think: high-level dashboards) to enable informed decisions, optimize advertising campaigns, and more by leveraging my digital marketing experience and technical expertise.I believe in meaningful relationships built upon transparency, accountability and respect for one another.I appreciate how versatile and fast-paced marketing is because it challenges me to think differently and solve problems creatively. While in my role, I have built valuable relationships with my team members, stakeholders and leadership. Above all, I strive to work ethically and remain true to my moral compass without deviating from my beliefs.

Experience

1. Digital Operations Manager

   Hyperscope Media

   Mar 2024 — Present · Chicago, IL, US

   My role focuses heavily on marketing operations, technology, automation and data analytics in which I oversee our technology infrastructure and digital workflows, keeping our platforms running smoothly and efficiently at scale. I. love. it. In this role, I oversee and manage our- marketing technology (MarTech) stack – from researching and identifying solutions to recommending and implementing the software- paid media operations, from campaign development to management and optimization to reporting- audience analytics and data analytics. including ensuring data governance and maintaining our data warehouse infrastructureSince being in this role- I orchestrated the strategic and technical migration of our email marketing infrastructure to SendGrid for two brands, developing and executing a multi-phase IP warmup strategy that scaled to subscribers while maintaining 99%+ deliverability rates. This included cleaning and segmenting multiple subscriber databases based on engagement metrics, implementing authentication protocols (SPF, DKIM, DMARC), and establishing list hygiene processes that reduced bounce rates to under 0.2% and spam complaints to 0.01% – demonstrating successful sender reputation establishment with major ISPs- I researched, recommended and implemented a Customer Data Platform (our biggest technology investment to date) for our two brands. This software is a significant and impactful investment for our company – enabling us to collect, de-silo, unify, analyze and leverage our audience data at scale – taking our operations to the next level regarding audience data quality, integrity, compliance and governance.

Education

• Clarke University

  Bachelor of Arts (BA), English

  2014 — 2018

Skills

• Data Analysis
• Nikon Dslr
• Photography
• Problem Solving
• Organization Skills
• Microsoft Office
• Email Marketing
• Wordpress
• Copywriting
• Press Releases
• Email
• Public Speaking
• Indesign
• Search Engine Optimization (SEO)
• Time Management
• Independence
• Event Production
• Microsoft Outlook
• Email Etiquette
• Leadership
• Public Relations
• Blogging
• Accounting
• Research
• Teamwork
• Canon Dslr
• Content Strategy
• Facebook
• Writing
• Marketing Strategy
• Creativity Skills
• Powerpoint
• Microsoft Excel
• Student Leadership
• Social Media
• Communication
• Microsoft Powerpoint
• Financial Accounting
• Collaboration
• Critical Thinking