Kyle Liggan Gunter

About Kyle Liggan Gunter

As a Federal Market Strategy Lead and Senior Manager at IBM, I lead the market intelligence team and serve as a subject matter expert for the defense and intelligence accounts. I am also currently learning the public health industry alongside the HHS account team, so I can help better serve our CDC clients in the Atlanta area. I have over six years of experience in market and business strategy, sales strategy and enablement, marketing, and sales training for the federal and commercial sector.I am passionate about empowering women in tech and mentoring college students in STEM fields.I hold a Top Secret Clearance and multiple certifications in government industry, enterprise design thinking, and government insights and solutions.MBA Graduate from Emory Goizueta University

Experience

1. Strategic Sales Market Intelligence Lead, Senior Manager

   IBM

   Jul 2022 — Present · Atlanta, GA, US

   People-manager for 8-member executive facing team to deliver market intelligence necessary to position deal pursuits totaling $5.4B+. Enables targeted client discussions and informed marketing collateral creation by combining publicly available market trends, social media data, conference events, delivery interviews, and internal sales data into a single dashboard. Optimized team-wide research and deliverable development processes resulting in a supported deal volume increase of 25%. Guided migration of 2 internally developed, java-based sales tools to a new hosting environment while improving UI. Directs integration of artificial intelligence into internal sales strategy, data integration, and proposal development processes.Large deal capture for net new healthcare agency account. Responsible for developing key relationships with client executives (CIO, CTO, etc.) in a current strategic white-space. Attends conference and client event to develop relationships with potential teaming partners and gather strategic market data.

Education

• University of Virginia

  Bachelor of Arts (BA), Leadership and Public Policy, Economics

• Emory University - Goizueta Business School

  Master of Business Administration - MBA, Strategy

• McIntire Business Institute at the University of Virginia

  Certificate of Business

Skills

• Research
• Community Outreach
• Digital Media
• Facebook
• Social Media
• Marketing
• Leadership
• Political Campaigns
• Public Speaking
• Fundraising
• Microsoft Office
• Summary Reports
• Twitter
• Marketing Communications
• Money Management
• Large Group Facilitation
• Press Releases
• Blogging
• Microsoft Excel
• Event Planning
• Microsoft Word
• Powerpoint
• Teamwork
• Public Policy
• Editing
• Writing
• Politics
• Social Networking
• Government
• Self-Management
• Design Thinking