Kyle King
- Role
- Marketing Manager at Capital Department
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kyle King
Growth-focused marketer with experience at the intersection of brand and performance marketing—scaling brands through strategic positioning, digital campaigns, and paid media. Co-founded Casatera, raising $2.1M, launching 11 SKUs, executing 18 marketing campaigns, and expanding into retailers across 8 markets. Led Meta Ads strategy, managing 87 ads, optimizing customer acquisition, and launching a loyalty program leveraging automated SMS. Previously at Drizly, gained deep insight into consumer behavior, brand trust, and retention during a key growth phase. Passionate about health & wellness, CPG, and what makes brands connect with people.
Experience
Marketing Manager
Jun 2025 — Present · New York, NY, US
Lead strategic brand positioning and execution of integrated marketing campaigns for high-growth startups across consumer packaged goods, technology, and emerging industries, supporting companies valued up to $89M.• Develop compelling brand narratives and creative assets—including pitch decks, promotional videos, press releases, email campaigns, and digital content—that clearly communicate unique value propositions and drive engagement.• Partner closely with founders and internal teams to shape cohesive messaging strategies that resonate with both consumer audiences and strategic partners.• Oversee creative direction, ensuring consistent visual identity, strong storytelling, and alignment with brand guidelines across multiple touchpoints and platforms.• Manage campaign timelines, deliverables, and stakeholder collaboration to ensure timely execution and high-quality outcomes.• Implement systems, templates, and internal processes to streamline brand marketing efforts and improve overall team effectiveness.• Monitor campaign performance, leveraging insights and analytics to optimize content, enhance consumer engagement, and maximize marketing ROI.
Education
St. John's Prep
High School
2012 — 2016
Fairfield University
Bachelor of Science - BS
2016 — 2020
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