Kyle J.
Master Data Manager | Data Migration & Data Quality Expert | Python & SQL | Business Intelligence & Analytics | Driving Data-Driven Solutions
- Role
- Analytics Team Lead at Effective
- Location
- Ventura, CA, US
- LinkedIn followers
- 500 followers
About Kyle J.
Experienced Data Leader with a background in Master Data Management, Business Intelligence, and Data Engineering across supply chain, energy, media, and technology sectors. I specialize in translating complex business needs into automated, scalable data solutions using Python, SQL, and modern BI tools.My work spans ERP data migrations for 300K+ SKUs, enterprise analytics platforms at Google, and custom marketing intelligence pipelines for media and podcasting. I bring deep technical fluency with BigQuery, Tableau, Google Data Studio, and data governance frameworks—combined with cross-functional leadership and a passion for clean, high-quality data.Whether building reporting systems from scratch, leading cross-team data council initiatives, or writing reusable ETL pipelines, I focus on delivering data-driven value across operations, planning, and decision-making functions.
Experience
Analytics Team Lead
Apr 2022 — Present · CA, US
Built statistical models to evaluate media channel effectiveness, audience targeting strategies, and creative version performanceDelivered insights on optimal media investment levels and ROI projections to support data-driven marketing decisionsDesigned experiments to identify bottlenecks in the consumer journey and improve conversion ratesLed the development of integrated dashboards for campaign attribution, test planning, and performance reportingCollaborated with cross-functional teams on client strategy, sales forecasting, and marketing optimization
Education
California State University Channel Islands
Economics, Managerial Economics, General Business, Social Business
2008 — 2012
Fountain Valley High School
General Education, General Education
2004 — 2008
Skills
- Social Media
- SEO
- Marketing
- Wordpress
- Google Analytics
- Blogging
- Advertising
- Flash
- Online Advertising
- Indesign
- Photoshop
- Google Adwords
- Research
- Environmental Awareness
- Ppc
- Illustrator
- Internet Marketing
- Foursquare
- Html
- Web Content
- Content Management
- Dreamweaver
- Css
- Google+
- Google Apps
- Facebook Api
- Web Hosting
- Cms
- Logistics
- Volunteer Management
- Fresh Produce
- Crop
- Citrus
- Sustainability
- Sustainable Business
- Adobe Photoshop
- Event Planning
- Microsoft Office
- Online Marketing
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