Kyle J.

Master Data Manager | Data Migration & Data Quality Expert | Python & SQL | Business Intelligence & Analytics | Driving Data-Driven Solutions

Role
Analytics Team Lead at Effective
Location
Ventura, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kyle J.

Experienced Data Leader with a background in Master Data Management, Business Intelligence, and Data Engineering across supply chain, energy, media, and technology sectors. I specialize in translating complex business needs into automated, scalable data solutions using Python, SQL, and modern BI tools.My work spans ERP data migrations for 300K+ SKUs, enterprise analytics platforms at Google, and custom marketing intelligence pipelines for media and podcasting. I bring deep technical fluency with BigQuery, Tableau, Google Data Studio, and data governance frameworks—combined with cross-functional leadership and a passion for clean, high-quality data.Whether building reporting systems from scratch, leading cross-team data council initiatives, or writing reusable ETL pipelines, I focus on delivering data-driven value across operations, planning, and decision-making functions.

Experience

  1. Analytics Team Lead

    Effective

    Apr 2022 — Present · CA, US

    Built statistical models to evaluate media channel effectiveness, audience targeting strategies, and creative version performanceDelivered insights on optimal media investment levels and ROI projections to support data-driven marketing decisionsDesigned experiments to identify bottlenecks in the consumer journey and improve conversion ratesLed the development of integrated dashboards for campaign attribution, test planning, and performance reportingCollaborated with cross-functional teams on client strategy, sales forecasting, and marketing optimization

Education

  • California State University Channel Islands

    Economics, Managerial Economics, General Business, Social Business

    2008 — 2012

  • Fountain Valley High School

    General Education, General Education

    2004 — 2008

Skills

  • Facebook
  • Social Media
  • SEO
  • Marketing
  • Wordpress
  • Google Analytics
  • Blogging
  • Advertising
  • Flash
  • Online Advertising
  • Indesign
  • Photoshop
  • Google Adwords
  • Research
  • Environmental Awareness
  • Ppc
  • Illustrator
  • Internet Marketing
  • Foursquare
  • Html
  • Web Content
  • Content Management
  • Dreamweaver
  • Css
  • Google+
  • Google Apps
  • Facebook Api
  • Web Hosting
  • Cms
  • Logistics
  • Volunteer Management
  • Fresh Produce
  • Crop
  • Citrus
  • Sustainability
  • Sustainable Business
  • Adobe Photoshop
  • Event Planning
  • Microsoft Office
  • Online Marketing

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Kyle J. — Analytics Team Lead at Effective in Ventura, CA, US | Unifers