Kyleigh Fitzgerald

About Kyleigh Fitzgerald

Product Marketing & Growth Leader | Full-Funnel GTM Strategy | AI-Driven Insights & Optimization | SaaS, Cloud & eCommerce | Acquisition & Retention DriverWith over 15 years of experience leading go-to-market, product, and growth marketing initiatives, I specialize in building high-performing, data-driven programs that accelerate acquisition, retention, and expansion across B2B and B2C segments. My approach blends deep product marketing expertise with a growth mindset—leveraging AI-driven insights, automation, and behavioral data to craft scalable experiences that drive revenue, loyalty, and market differentiation. From shaping positioning and pricing to orchestrating omnichannel lifecycle campaigns, I focus on connecting strategy to measurable business outcomes.I’ve led launches, lifecycle programs, and cross-functional GTM initiatives for leading cloud and SaaS brands—driving adoption of complex technologies through value-driven storytelling and precision execution. My work spans product-led and sales-led growth environments, empowering teams to deliver at every stage of the funnel.Core Strengths:Full-Funnel GTM Strategy: Aligning product, growth, and lifecycle marketing to drive measurable business impact from acquisition to renewalLifecycle Retention Marketing: Building data-driven nurture, expansion, and re-engagement programs that increase customer lifetime valueAI-Driven Insights & Optimization: Using machine learning and predictive analytics to power segmentation, messaging, and campaign performanceCross-Functional Leadership: Leading product, marketing, and enablement teams that thrive on experimentation, clarity, and accountability Omnichannel Execution: Driving engagement across web, email, paid, social, and in-app experiences to create cohesive customer journeysPlatforms & Tools: Adobe Creative Suite • Canva • Figma • Miro • HubSpot • Salesforce • Seismic • Google Suite • Microsoft 365 • PowerBI • DOMO • Qualaroo • SurveyMonkey • VWO • Optimizely • Hotjar • Asana • Monday.com • Smartsheet • Jira Facebook Marketing Platform • SEMrush • GitHub • MERN Stack Certification • AI Platforms & Automation ToolsTop Skills: Product Marketing & GTM Strategy • Lifecycle Marketing & CRM • AI & Predictive Analytics in Marketing • Revenue Growth & Retention Optimization • Cross-Functional Team Leadership • Omnichannel Marketing & Personalization

Experience

1. Director of Product Marketing

   Liquid Web

   Dec 2024 — Present

   Leading product marketing strategy for CloudOne Digital’s multi-brand portfolio, owning positioning, messaging, and GTM for cloud, SaaS, security, and AI products. Drive activation, adoption, ARPU expansion, and enterprise-scale growth across web and portal experiences.Revenue & GTM Strategy:Own narrative, positioning, and full-funnel GTM motions that strengthen differentiation and accelerate acquisition, expansion, and retention.Launch Leadership:Led multiple high-impact launches that increased ARPU by up to 53% and elevated customer engagement across key product lines.Market, Customer & Competitive Intelligence:Conduct research, interviews, surveys, and data analysis to inform roadmap, refine messaging, and guide strategic decisions. Deliver quarterly competitive reports for executive alignment.Pricing & Packaging:Analyze and optimize pricing, packaging, and tiered offerings to support revenue goals and improve value perception.Cross-Functional Leadership:Partner with Product, Engineering, Sales, and BI to prioritize initiatives, improve ICP targeting, and align GTM execution across teams.Team Development:Mentor PMMs in storytelling, customer insight, competitive analysis, and strategic positioning to elevate team performance and impact.

Education

• Oceanfront Yoga

  200 Certified Yoga Teacher, Yoga Teacher Training/Yoga Therapy

  2013 — 2014

• University of Miami

  Full Stack Web Development

• Virginia Tech

  BA, Communications focused in Electronic and Print Journalism with a Cognate/Minor in Arts Marketing

  2010

Skills

• Social Media
• Customer Service
• Microsoft Office
• Public Relations
• Marketing
• Research
• Analysis
• Crm
• Human Resources
• Mac Os X
• Journalism
• Xp
• Value Propositions
• Event Planning
• Public Speaking
• Program Management
• Salesforce.com
• Virtualization
• Cloud Computing
• Information Security
• Networking
• Sales
• Security
• Email Marketing
• Fundraising
• Leadership
• Customer Relationship Management (Crm)