Kyle Fraughton
CEO at Roster | 3x Exits | Angel Investor | High-Growth Business Executive | Inc. 5000 Fastest Growing Companies
- Role
- Chief Executive Officer at Roster
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Kyle Fraughton
I have an extensive background as an executive business leader in high-growth, venture and PE-backed companies that have resulted in 3 very successful exits. I have led go-to-market organizations across a wide variety of industries - specifically SAAS, Financial, and Technology. I have led teams that have successfully sold into enterprise, mid-market, and SMB. I have built successful sales teams to handle direct B2B sales with every size company out there as well as partner/channel sales, resellers and VARs. My knowledge of how to identify key market opportunities, understanding of how to prospect sales channels and successfully negotiate business relationships - from SMB to Enterprise - on a worldwide scale has been instrumental in quickly growing successful companies.
Experience
Chief Executive Officer
Apr 2021 — Present · Lehi, UT, US
Invest in advocates, not ads. Marketing today is so much more than paid advertising. Roster helps brands create, grow, and engage their communities by growing long-term relationships, awareness, content, and sales.
Education
Brigham Young University
BS, Business Management / Marketing
Skills
- Management
- Product Marketing
- Enterprise Software
- Sales Management
- Solution Selling
- Sales Operations
- Consumer Electronics
- Business-to-Business (B2b)
- Account Management
- Saas
- Marketing Strategy
- Multi-Channel Marketing
- Software as a Service (Saas)
- Business Development
- Sales Process
- Sales
- Strategic Partnerships
- New Business Development
- Direct Sales
- Lead Generation
- Go-to-Market Strategy
- Product Launch
- B2b
- Product Development
- Product Management
- Channel Partners
- Crm
- Customer Relationship Management (Crm)
- Competitive Analysis
- Start-Ups
- International Sales
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