Kyle Foster

About Kyle Foster

I lead conversion rate optimization programs that connect user behavior, experimentation, and measurable business impact. My focus is on helping brands identify high-impact opportunities, design effective experiments, and translate insights into scalable growth.Over the past 14+ years, I have led and owned CRO strategy, UX research, experimentation, analytics, and client relationships, helping enterprise brands, SMBs, and startups improve conversion performance across complex digital ecosystems.I specialize in- CRO strategy and experimentation frameworks- UX research, design, and test execution- Translating data into clear, actionable recommendations- Building and scaling CRO programs and teams- Aligning with client services and stakeholders to drive resultsI strive quality, clarity, and outcomes ensuring tests are measurable, insights are meaningful and optimization efforts are tied to clear strategy and long-term business goals.

Experience

1. Senior CRO Manager

   NP Digital

   Mar 2023 — Present

   Own CRO strategy, delivery, and outcomes for enterprise clients spanning research, experimentation, UX design, development, and measurement.Lead and mentor the CRO team by setting clear standards for deliverables, experimentation quality, and client communication, while establishing frameworks and streamlining processes.Partner with Sales and Client Services on pitches, upsells, and case study creation to support growth

Education

• University of North Florida

  BS, Experimental Psychology

  2003 — 2007

Skills

• Web Marketing
• Content Marketing
• Project Management
• User Experience Testing
• Landing Page Optimization
• Wireframes
• Pay Per Click (Ppc)
• Market Research
• Ppc
• User Experience Design
• Online Marketing
• Email Marketing
• Omniture
• Research
• Mobile Marketing
• Conversion Optimization
• Marketing Research
• Wordpress
• SEO
• Marketing
• E-Commerce Optimization
• Sem
• Google Adwords
• Digital Marketing
• Search Engine Marketing (Sem)
• Google Analytics
• Social Media Marketing
• Online Advertising
• Lead Generation
• Analytics
• Content Strategy
• Marketing Strategy
• A/B Testing
• Web Analytics
• Search Engine Optimization (SEO)
• B2b Marketing