Kylee Barton

About Kylee Barton

With 19 years of experience as a strategic product management leader, I have been fortunate to look across many segments of Nike’s complex global business. I have led teams responsible for bringing actionable consumer insights to create desirable, profitable products, as well as being experienced in merchandising, and go-to-market strategies, with a deep understanding the dynamic global marketplace. As a leader, it is my passion to create positive team environments, to learn from the past but still create the future, and always keep the consumer at the center to fuel growth. Some of my key achievements include: Currently lead 2 teams of 45 in an end-to-end product process including Product Management, Development, Design, Brand, and Digital Operations, overseeing operations of Nike by You and Nike Design Exploration teams, approving products going to market, resulting in a +40% revenue increase within a $400M digital customization business for Nike by You in FY21 Redesigned employee acquisition and retention process, cutting the line to the correct human capacity, ensuring employees were engaged and motivated, creating a new team culture, as well as increasing employee retention and satisfaction Integral in resetting the consumer profile and framework, heading the largest cross-functional consumer dig Running has done in the last 10 years in an end-to-end matrix environment, leading a large team reaching 4 continents and 250+ consumers Increased market share, reestablished position in critical retail channel, built authenticity with runners, and partnered with Geo teams to create an aligned and clear consumer construct used by each function from global to territory Led the team responsible for creating Trail product, gaining authenticity by listening to the voice of the consumer, bringing new innovation and growing the product line from 247K to 3.3M pairs from FY19-FY21, increasing revenue 92%, and 52% FY21 over FY20I am interested in connecting with other like-minded professionals. Feel free to contact me through this profile if you wish to connect.

Experience

1. Global Senior Product Director, Nike by you Customization & Nike Design Exploration

   Nike

   Oct 2020 — Present · WHQ, OR, US

   Currently lead 2 teams of 45 in an end-to-end Product process including Product Management, Design, Brand, Merchandising, Development and Operations, overseeing operations of Nike by You and Nike Design Exploration teams, approving products going to market, resulting in a +40% revenue increase within a $400M digital customization business for Nike by You in FY21•Redesigned employee acquisition and retention process, cutting the line to the correct human capacity, ensuring employees were engaged and motivated, creating a new team culture, as well as increasing employee retention and satisfaction •Made both an entrepreneurial and strategic shift to move to a Women\'s first offense in Nike by You by identifying a market and consumer need, leveraging the team\'s expertise to build the plan bottom\'s up to drive engagement and ownership to accelerate our DTC footprint• Utilized edit-to-amplify metrics to create a more impactful product line, driving the business to reach current and new consumers, consistently delivering premium products on time•Created a long-range Innovation & Sustainability roadmap, providing the team with clear direction to develop new methods of make, identifying new sustainable ingredients helping build the future for our consumer ensuring Nike is 1st to market with game changing innovation • Implemented a seed and scale approach for innovation, aesthetics, and sustainability, partnering with various leadership teams, tracking revenue and brand impact, fostering a team able to visualize the future of Nike\'s sustainability impact

Education

• University of Portland

  Bachelor of Science (BS), Organizational Communications

  1997 — 2001

Skills

• Public Speaking
• Footwear
• Strategy
• Brand Management
• Sportswear
• Sports Marketing
• Cross-Cultural Communication Skills
• Sporting Goods
• Product Development
• Sports
• Managing People
• Merchandising
• Apparel
• Sponsorship