Kyle Diangkinay
Social Media Strategy Lead for @uadugout & @WhatProsWear
- Role
- Social Media Strategy Lead at Under Armour
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kyle Diangkinay
Born and raised in New York City, Kyle Diangkinay owns a great deal of sports media…
Experience
Social Media Strategy Lead
Sep 2025 — Present · New York, NY, US
Own day-to-day execution of @uadugout, balancing trends, storytelling, and engagement strategies.• Lead social content ideation & production-filming, editing, and optimizing for platform growth.• Identify platform trends early and execute fast to stay ahead of the curve.• Experiment with new content formats, challenges, and viral mechanics to drive engagement.• Capture, create, and direct real-time content at key events.• Develop and execute social-led activations at training sessions, tournaments, and brand moments• Bridge online & offline by turning IRL moments into social storytelling• Build and maintain relationships with influencers, rising creators, and sports personalities relevant to Baseball category• Manage Baseball collaborations, seeding, and content partnerships to amplify brand presence.• Monitor social trends, athlete storylines, and cultural moments, and work with teams to scale content efforts.
Education
University of Sussex
Bachelor's degree, Sociology
2016 — 2016
University of Massachusetts Dartmouth
Master's of Business Administration, Leadership
2017 — 2019
Wheaton College Massachusetts
Bachelor of Arts - BA , Business and Management: Analytics & New Media
2013 — 2017
Baccalaureate School for Global Education
International Baccalaureate Certificate; High School Regents Diploma
2009 — 2013
Skills
- Team Building
- Time Management
- Leadership
- Management
- Data Analysis
- Editing
- Microsoft Office
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Marketing Communications
- Customer Service
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