Kyle Day

Digital Marketing Manager @Womble Bond Dickinson (US) LLP

Boston, MA, US

Planned, strategized, and executed multi-channel paid advertising campaigns for paid social media, account-based marketing, and podcast ad placement.Significantly enhanced paid advertising strategy and performance based on findings from trends over the previous year. Improved targeting and increased creativity in ad copy, leading to stronger performance metrics across the board.YoY comparison as of June 2025- 0.7% CTR (2024) to 0.84% CTR (2025)-$1.56 CPC (2024) to $1.10 CPC (2025)- 11,722 clicks (2024) to 19,651 clicks (2025)Integrated voice cloning and voice overlay technology to Womble Perspectives podcast resulting in a more natural and engaging narrative tone. In conjunction with robust promotion strategy based on employee advocacy efforts, drove a 29% increase in episode downloads from 1,02•••24 to 3,508 in 2025.Increased employee advocacy platform user base by 23% via ongoing internal promotion. This expansion contributed to an impressive ROI of $7.6M for 2024-25, compared to $3.4M the previous year, clearly demonstrating the program\'s impact.