Kyle Buyers

About Kyle Buyers

Performance marketing leader with 15+ years’ experience across multiple channels including Meta, Google, and more, earning $1.4B+ in revenue and exceeding growth goals along the way. I build strategies with a data-first approach, innovating via iterative testing and optimization to create consistent long-term wins in ROI, lead generation, and user growth at scale. Recently I’ve had unfortunate luck joining startups with funding issues, which is why I’m looking to join a profitable company so I can focus on long-term results and creating lasting value for my team.TECHNICAL SKILLS AND SOFTWAREMeta / Facebook Ads ManagerTikTok for BusinessGoogle Analytics, Google Tag Manager and pixel tracking, Google Ads / paid searchAttribution models, modern measurement frameworks, and website measurementSocial listening (Crimson Hexagon, Simply Measured, Sprinklr, Hootsuite)AI tools including Chat GPT4+, Midjourney, and CopilotMicrosoft 365: Excel, PowerPoint, OutlookSite testing (HotJar, GA4, UserTesting)Marketing automation (Hubspot)Display and programmatic adsEmail marketing (ActiveCampaign, Hubspot)Project management (Monday, JIRA)Search engine optimization / SEO (SEMrush)CORE COMPETENCIESMarketing strategy and target audience developmentUser acquisition and retentionLong-term strategic growth planningData analysis and data-driven decision makingPaid Social Media Marketing (SMM)Search Engine Marketing (SEM)Site conversion rate optimization (CRO)A/B, multivariate, and incrementality testingROI efficiency and budget allocationInfluencer management and UGCPartner relationship management with agencies and 3rd party channelsLifetime value (LTV) optimizationClear and concise communication of complex informationCross-functional team leadershipCustomer-centric performance marketingWORK ELIGIBILITY / AUTHORIZATIONUnited States and Canada (dual citizen)Also: yes, I\'ve worked in crypto & blockchain personally and professionally. No, I have not attended Harvard, Stanford, or MIT - but my partner teaches at Yale so that must make me kind of smart right? And not to brag, but ChatGPT taught me Python in an afternoon so I\'m definitely an expert.Finally, two lies and a truth- I am the mastermind behind the Spotify Wrapped marketing campaign, resulting in billions of earned and organic impressions every year- I managed Dollar Shave Club\'s viral YouTube video that led to record sales, astronomical customer growth, and their highly profitable $1 Billion acquisition- These aren\'t true, they\'re just an experiment to see what HR software crawls

Experience

1. Growth Marketing Manager

   Erie Home

   May 2025 — Present · New Haven County, CT, US

Education

• University of California, Santa Cruz

  Psychology, Social, Developmental, Cognitive, Personality

  2005 — 2009

• British Columbia Institute of Technology

  Marketing, Social Media

  2012 — 2013

Skills

• Online Marketing
• Psychology
• Direct Marketing
• Strategic Communications
• Microsoft Office
• Patience
• Event Management
• Social Media Education
• Integrated Marketing
• Event Planning
• Teaching
• Positivity
• Entrepreneurship
• Strategy
• Email Marketing
• Online Communications
• SEO
• Blogging
• Coaching
• Advertising
• Marketing Strategy
• Marketing Communications
• Facebook
• Social Media
• Customer Service
• Training
• Writing
• Public Relations
• Proofreading
• Webinars
• Behavioral Science
• Management
• Social Networking
• Social Media Marketing
• Marketing
• Social Psychology
• Public Speaking
• Leadership
• Digital Marketing
• Social Media Strategy