Kyle Bredbenner

Senior Visual Merchandising Manager @SWAROVSKI

Los Angeles, CA, US

Manage all visual merchandising across multiple channels of distribution including specialty retail, outlet, independent retailers, wholesale, national accounts, military, and travel retail- Develop seasonal and core visual merchandising initiatives, resulting in impactful consumer experiences across all customer touch points, aligning local strategies with global expectations- Provide an end-to-end overview of the season by managing consumer activation calendars for seasonal guides, print and digital tools, and defining usage rights- Establish training programs for Regional teams, resulting in elevated standards and increased sales- Ensure targets and key investments are considered when arranging products in stores through collaborative partnerships with local and global Merchandising, Planning, Sales, Architecture, and cross-functional teams- Utilize entrepreneurial mindset to oversee press outreach, PR agency showroom, retail market weeks, product launch events, and trade shows- Creative and innovative approach to driving business through high-profile projects, influencer events, in-store events, retail pop-ups, specialty window installs, visual installations, store openings, and renovations- Manage Regional and store leaders, supporting growth and development of team by setting clear expectations, continuous training, coaching, motivating team members, and managing performance.

Albright College

Bachelor's Degree, Fashion Merchandising