Kyle Borner

About Kyle Borner

Do me a favor.Picture a field of buffalo. Imagine that each buffalo is a competitor. The market leader is the alpha male. The young, energetic buffalo calf is the innovative startup. It’s a large herd.Your customers pull off to the side of the road. Everyone has their favorite buffalo. “That one!” “No, that one!” But what about you? Customers can’t see your business. All they see is a field of brown buffalo, and they have a new favorite every month.Can you wait to be the new favorite of the month? No. You’re different, and you know it. “Wow! Look at that one!” Everyone points. They take pictures. You’re the white buffalo. The only white buffalo. The word spreads. You’re trending on social media. Customers travel from afar to catch a glimpse. A legend grows.But what was it that made you a White Buffalo?White Buffalo Creative is a differentiation firm. Not a marketing firm. Not an advertising agency. We can do either but we do everything better.You’re thinking, “How do I differentiate our brand, our marketing… our everything?”The proof is in the prairie. You have to stand back from the herd before you can stand out. That’s where we come in. Your white buffalo is born from an innovative competitive analysis of your brand, marketing and everything else. If this doesn’t sound familiar, it shouldn’t. We’re one of a few differentiation firms in the coun. in the world.Why is this important to you? Marketing and innovation are the primary sources of revenue for your business, so let\'s work together to get it right.Common business problems solved by White Buffalo Creative:🤕 when your logo and name don\'t communicate your difference, and the idea is too complex White Buffalo Creative delivers a differentiated brand with a clear customer getting distinction🤕 too many people ask \"what do you do?\" and your company is not growing exponentially White Buffalo Creative builds a differentiation roadmap to maximize your brand and marketing🤕 there\'s too much noise in your industry and marketing management is not a differentiator White Buffalo Creative designs a marketing strategy with greater imagination and focus🤕 you\'re not growing awareness, revenue, market share, and company size at a good speed White Buffalo Creative creates a marketing warfare strategy to grow everything exponentially🤕 your Startup has too many large, high-equity competitors, and you have a limited budget White Buffalo Creative simplifies and magnifies the differentiators that mean the most to customers

Experience

1. Owner, Cofounder & Marketing Director

   White Buffalo Creative

   Jan 2016 — Present · Buffalo/Niagara, NY, US

   Companies in saturated, highly competitive markets have worked with White Buffalo Creative to differentiate their brand, marketing, and everything else that reaches their customers. Owners, C-Suite executives, and Marketing and Sales leaders have learned to not just expect marketing that\'s different, but marketing that is supported by science, reason, logic, innovation, and creativity. No templates. No copycats. Nothing you\'ve seen before in your marketplace, but everything your customers have come to expect from you and your competition.We solve urgent problems by delivering value-based solutions: doubled & tripled inbound leads year-over-year for a leading midsize enterprise IT company doubled & tripled inbound traffic and leads year-over-year for a worldwide swimming pool company doubled & tripled client portfolio by creating a differentiated brand for a wealth management firm doubled & tripled the fan experience, live and online, for a junior sports franchise created brands, positioning, and messaging that intimately resonates with client target markets created content marketing campaigns that went viral and influenced copycats across the industry built intricate buyer\'s journeys for clients to engage prospects, convert leads, and nurture clients discovered and resolved online and offline marketing problems that clients weren\'t aware of🤝 consulted with other marketing firms to help their clients\' branding and buyer\'s journey efforts

Education

• Canisius University

  Bachelor's Degree, Marketing

  2002 — 2004

Skills

• Teamwork
• Innovation
• Trade Shows
• Product Marketing
• Social Media Marketing
• Strategic Thinking
• Competitive Differentiation
• Creative Writing
• Team Leadership
• Email Marketing
• Creativity
• Proofreading
• Critical Thinking
• Marketing Solutions
• Strategic Creative Development
• Direct Marketing
• Illustrator
• Collaboration Solutions
• Cognos
• Business Reporting
• Iwork
• Indesign
• Crm
• Adobe Creative Suite
• Pardot
• Problem Solving
• Creative Solutions
• Strategic Leadership
• Market Research
• Idea Generation
• Marketing Strategy
• Marketo
• Document Management
• Salesforce.com
• Copywriting
• Genius.com
• Content Marketing
• Google Analytics
• Project Management
• Employee Relations