Kyle Benedetti

About Kyle Benedetti

I\'ve spent 20+ years selling and building partnerships in sports, media, streaming, and ad tech. Right now I\'m at Amazon Ads, where I run category strategy and sales for Sports & Real Money Gaming — working directly with sportsbooks, fantasy operators, iCasinos and sports media brands to build advertising programs across Prime Video live sports, streaming, display, audio, and programmatic.Before Amazon, I was VP of Global Partnerships at Adaptly, managing platform-level relationships with Facebook, Instagram, Twitter, Pinterest, and Snapchat. Adaptly was acquired by Accenture in 2018, which I count as one of the more interesting chapters of my career. Prior to that, I held sales and partnerships roles at Spotify, Facebook, Ampush, SocialCode, and Yahoo, covering everything from social and audio to programmatic and direct.I\'m good at getting in front of the right people, understanding what they actually need, and putting together deals that hold up over time. The sports and gaming advertising space is where I\'ve done my best work. It moves fast, the buyers are sophisticated, and the product keeps getting better as live sports rights continue expanding across streaming platforms.Core Strengths: Strategic Partnerships · Revenue Growth · Sports & Betting Advertising · Programmatic & Ad Tech · C-Suite Engagement · Streaming & Live Sports · Category Development · Team Leadership

Experience

1. Principal, Sports & Real Money Gaming

   Amazon

   Jan 2024 — Present · New York, NY, US

   I own category strategy and sales for Sports & Real Money Gaming at Amazon Ads, working directly with sportsbooks, fantasy operators, and sports media brands to build advertising programs across the full stack: Prime Video live sports (including Thursday Night Football), Twitch, streaming audio, display, and programmatic.I use Amazon\'s first-party data and measurement tools to develop custom strategies for each partner, focused on driving acquisition and retention. Day-to-day that means managing a full pipeline from cold outreach through renewal, while also working with internal product, measurement, and analytics teams on where the category goes next.Key WinsDrove double-digit YoY revenue growth in Sports & Betting through new business and renewalsBrought advertisers into live sports moments on Prime Video, including Thursday Night FootballBuilt the Sports & Betting Hub, a set of repeatable playbooks that improved client results and team efficiency

Education

• Boston College

  BS, Accounting